In this capstone project, students will use their own research and what they have learned in the three courses to come up with the final business plan and a 1-minute pitch presentation. Students are expected to come up with innovative product ideas and use the materials learned in this course to supplement this capstone project.
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
Can I just enroll in a single course?
Can I take the course for free?
此课程是 100% 在线学习吗？是否需要现场参加课程？
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
After completing this course series, you will know how Chinese consumers think and act, how to start a new business in China, and formulate culturally informed strategies to start and grow a business in China.