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初級

完成時間大約為6 個月

建議 3 小時/週

英語(English)

字幕:英語(English)

100% 在線課程

立即開始,按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

初級

完成時間大約為6 個月

建議 3 小時/週

英語(English)

字幕:英語(English)

專項課程 的運作方式

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實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。

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在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

how it works

此專項課程包含 4 門課程

課程1

Selling to Chinese Consumers

4.8
(36 個評分)
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....
課程2

China Strategy

4.8
(22 個評分)
This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy....
課程3

创业

4.8
(18 個評分)
An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market....
課程4

Doing Business in China Capstone

4.3
(7 個評分)
Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China....

講師

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Prof. Letty Kwan

Assistant Professor
Department of Psychology
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Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship
Department of Management

Dr. Frank Ng

Lecturer
Department of Management
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Prof. Dominic Chan

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics

關於 香港中文大学

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

常見問題

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  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 13 weeks

  • No

  • No

  • No

  • After completing this course series, you will know how Chinese consumers think and act, how to start a new business in China, and formulate culturally informed strategies to start and grow a business in China.

還有其他問題嗎?請訪問 學生幫助中心