Doing Business in China 專項課程

於 Nov 19 開始

Doing Business in China 專項課程

Interested in Doing Business in China?。 Master essential knowledge, strategies and tools to do business in China.

本專項課程介紹

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.

製作方:

courses
4 courses

按照建議的順序或選擇您自己的順序。

projects
項目

旨在幫助您實踐和應用所學到的技能。

certificates
證書

在您的簡歷和領英中展示您的新技能。

項目概覽

課程
Beginner Specialization.
No prior experience required.
  1. 第 1 門課程

    Selling to Chinese Consumers

    課程學習時間
    4 weeks of study, 3 hours/week
    字幕
    英語(English)

    課程概述

    This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understan
  2. 第 2 門課程

    China Strategy

    課程學習時間
    4 weeks of study, 3 hours/week
    字幕
    英語(English)

    課程概述

    This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues:
  3. 第 3 門課程

    Entrepreneurship

    課程學習時間
    4 weeks of study, 3 hours/week
    字幕
    英語(English)

    課程概述

    An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental conc
  4. 第 4 門課程

    Doing Business in China Capstone

    字幕
    英語(English)

    課程概述

    Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the bus

製作方

  • The Chinese University of Hong Kong

    The Chinese University of Hong Kong (CUHK) is a top Hong Kong university with strong research emphasis. The university aims to bring together China and the West.

    Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.

  • Prof. Xufei Ma

    Prof. Xufei Ma

    Associate Professor, Director, Center for Entrepreneurship
  • Prof. Letty Kwan

    Prof. Letty Kwan

    Assistant Professor
  • Prof. Dominic Chan

    Prof. Dominic Chan

    Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
  • Dr. Frank Ng

    Dr. Frank Ng

    Lecturer

FAQs