How to Use the QSPM to Analyze and Set the Right Strategy

Coursera Project Network

Explore the key components of your operational activities that determines your competitiveness

Demonstrate the step-by-step approach of computing the key determinants of your strategic decisions

Apply the methodological approach of setting the optimal strategy amid feasible alternative considerations

Clock2 Hours
Comment Dots英語(English)

In this 2-hour long project-based course, you will learn how to analyze, and set the right strategic direction for your organization with Quantitative Strategic Planning Matrix (QSPM). The QSPM is designed to assess and determine the extent that alternative strategies enable the firm to effectively take advantage of external opportunities, mitigate external threats, capitalize on internal strengths, and improve upon internal weaknesses. As a strategic-management tool, the process can be described as an objective, logical, systematic approach for making major decisions in an organization. In order to analyze and set the right strategy for our organization, we will use a spreadsheet to sketch, conduct the analysis, and determine the best strategic direction, among other alternatives. Also, for us to practically demonstrate how to apply the QSPM to set the optimal strategic direction, we have created an energy services company we want to use for the analysis. The idea is to give you a template that would enable you to apply the model to analyze any organization. The project is for business leaders who want to set optimal strategic direction for their organizations given other competing alternatives. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to design, analyze, and set the optimal strategy for your organization using the QSPM





  1. Explain the QSPM

  2. Determine the external factors for your organization

  3. Determine the internal factors for your organization

  4. Analyze feasible strategic alternative for your organization

  5. Conclude analysis of feasible strategic alternative for your organization

  6. Determine the optimal strategy for your organization

  7. Synthesize with the QSPM framework






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