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返回到 Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

學生對 乔治亚大学系统 提供的 Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) 的評價和反饋

550 個評分
159 條評論


What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation ( or (, or via the Creative Commons license offered by Strategyzer AG ( *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share....



I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.


The best course to understand and develop a Business Model Canvas, very useful course because provide tools and keys for success in the way to make the canvas for your own business.


126 - Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) 的 150 個評論(共 157 個)

創建者 Joachim S


Plus: Practical. You produce the business model for your business.

Minus: Except the practical steps (”plus”, above) it somewhat like getting the Business Model Canvas book read to you. Polish the content, more real world examples and war stories (like the very good Nestlé story).

創建者 Thiago F d S


It's a good introduction course to Business Model Canvas. This course presents the concepts in a easy way, have some exercises and also an example trhoughout the whole course (which helps a lot to better understand the nine blocks of the canvas).

創建者 Juan V


Estoy muy satisfecho con este curso. Me ha permitido obtener una visión muy completa y práctica. Me ha motivado para usar los Lienzos de Negocio como una herramienta continua para visualizar y dar perspectiva a la evolución de la actividad.

創建者 Antonio S


Some times the videos aren´t in a logical sync with the upcoming activity, or the content from the video is somewhat vague and then not clearly explained in the class.

創建者 Giovanni M


Course is a very good eyes opening on business model, only issue I was not able to get peers' feedback, looks like some problems with the platform.

創建者 FTU.CS2 T B P


They teach me "Don't fall in love with your first idea" of the Business Model but forget to teach me not to fall in love with this course.

創建者 Manfred K


An excellent starting point to get into a popular method of building viable business models. Good value!

創建者 Jihad D


Very interesting course, I would recommend it for all entrepreneurs, business people, and innovators.

創建者 Fran M


A really simple way to understand the model. I liked it. More examples would be also useful

創建者 Nazim N


very nice course. but we want more advance version too

創建者 Nelson V


Muy bien manejado, los apoyos visuales de mucha ayuda.

創建者 Heinz R


A good basic course to start with the business model

創建者 Oussama S


Excellent and well presented content

創建者 Marc A B


Great approach and Canevas

創建者 Tigran M


It was a bit boring․

創建者 Valentin M


great presentation

創建者 Mazou O


good explaination

創建者 Jorge D


muy practico

創建者 Georges K N


very good

創建者 Hitish N



創建者 Nizar A



創建者 Jaime M


If you are new in the learning of business model generation is a choice to start with. But if you already have some experiencie this course is very very basic.

創建者 Milad


descriptions was not enough for me, the BMC concepts could be more elaborated by giving examples and explaining different types of businesses.

創建者 Raed M S


Material is good and helpful. The only problem for me is the grading. it takes weeks till some peer could review my submissions.

創建者 Marcio G


It was nice, considering the messages and the amount of time. However, participation and feedback by others was really limited.