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初級

完成時間大約為13 小時

建議:4 hours of study, 10 hours of active project work...

英語(English)

字幕:英語(English), 越南語, 西班牙語(Spanish)

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Business PlanBusiness ModelBusiness ModelingValue Proposition

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為13 小時

建議:4 hours of study, 10 hours of active project work...

英語(English)

字幕:英語(English), 越南語, 西班牙語(Spanish)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
3 個視頻 (總計 16 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Animated Video, Business Idea to Business Model2分鐘
Business Model Canvas Overview Presentation10分鐘
2 個閱讀材料
Presentation Slides as a Handout10分鐘
A Blank Business Model Canvas10分鐘
1 個練習
The BMC Basics6分鐘
2
完成時間為 1 小時

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
2 個視頻 (總計 12 分鐘), 1 個閱讀材料, 1 個測驗
2 個視頻
Customer Segments Presentation8分鐘
1 個閱讀材料
Presentation Slides as a Handout10分鐘
1 個練習
Customer Segment Basics6分鐘
3
完成時間為 1 小時

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
2 個視頻 (總計 9 分鐘), 2 個閱讀材料, 1 個測驗
2 個視頻
Value Propositions Presentation6分鐘
2 個閱讀材料
Presentation Slides as a Handout10分鐘
A Blank Value Proposition Canvas10分鐘
1 個練習
Value Proposition Basics6分鐘
4
完成時間為 1 小時

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
2 個視頻 (總計 9 分鐘), 1 個閱讀材料, 2 個測驗
2 個視頻
Channels and Customer Relationships Presentation5分鐘
1 個閱讀材料
Presentation Slides as a Handout10分鐘
2 個練習
Channel & Customer Relationship Basics8分鐘
Mid-Course Quiz14分鐘
5
完成時間為 1 小時

Revenue Streams and Key Resources

According to the authors of the Business Model Generation; "If customers comprise the heart of a business model, revenue streams are its arteries." A business model typically has two different types of revenue streams--transactional and recurring. Key resources represent the most important assets required to make a business model work. The resources fall into several categories including physical, intellectual, human, and financial....
2 個視頻 (總計 8 分鐘), 1 個閱讀材料, 2 個測驗
2 個視頻
Revenue Streams and Key Resources Presentation5分鐘
1 個閱讀材料
Presentation Slides as a Handout10分鐘
2 個練習
Revenue Stream Basics4分鐘
Key Resource Basics4分鐘
6
完成時間為 1 小時

Key Activities and Key Partnerships

The key activities are what an entrepreneur or intrapreneur needs in order to create and offer a value proposition, reach markets, build and maintain customer relationships and generate revenues. Strategic partnerships have become a cornerstone of most business models. Entrepreneurs typically need the help of partners to create and deliver the value propositions. Innovation especially is a team sport....
2 個視頻 (總計 8 分鐘), 1 個閱讀材料, 2 個測驗
2 個視頻
Key Activities and Key Partnerships Presentation4分鐘
1 個閱讀材料
Presentation Slides as a Handout10分鐘
2 個練習
Key Activity Basics4分鐘
Key Partnership Basics4分鐘
7
完成時間為 1 小時

The Cost Structure

The final building block focuses on what costs will be incurred as we create and deliver the value propositions to the customer segments. The most common categories of cost are cost-driven and value-driven. Costs can also be described as fixed costs and variable costs. Costs typically should be minimized in every business model but low cost structures are more important to some business models than to others. Think how Wal-Mart's business model is different from that of a luxury hotel....
2 個視頻 (總計 10 分鐘), 1 個閱讀材料, 1 個測驗
2 個視頻
Cost Structure Presentation3分鐘
1 個閱讀材料
Presentation Slides as a Handout10分鐘
1 個練習
Cost Structure Basics6分鐘
8
完成時間為 4 小時

Presenting the Business Model

Now that your business model canvas is complete, it's time to tell your business model story to others. Successful entrepreneurs and innovators are masters at pitching their ideas and business models to stakeholders. The animated video titled "Telling Your Story" gives excellent advice on how to present your business model canvas....
2 個視頻 (總計 13 分鐘), 1 個閱讀材料, 2 個測驗
2 個視頻
Final Comments from Your Instructor45
1 個閱讀材料
Presentation Slides as a Handout10分鐘
4.5
91 個審閱Chevron Right

33%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

33%

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創建者 HAMar 13th 2019

Great course. I learn the model, I used it for two projects and really works. Of course It is just a way of view your business. You have to do more to launch a business. But it is an start point.

創建者 NAug 18th 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

講師

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Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
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David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

關於 乔治亚大学系统

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

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