課程信息
4.5
297 個評分
86 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為13 小時

建議:4 hours of study, 10 hours of active project work...
可選語言

英語(English)

字幕:英語(English), 越南語, 西班牙語(Spanish)

您將獲得的技能

Business PlanBusiness ModelBusiness ModelingValue Proposition
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為13 小時

建議:4 hours of study, 10 hours of active project work...
可選語言

英語(English)

字幕:英語(English), 越南語, 西班牙語(Spanish)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
Reading
3 個視頻 (總計 16 分鐘), 2 個閱讀材料, 2 個測驗
Video3 個視頻
Animated Video, Business Idea to Business Model2分鐘
Business Model Canvas Overview Presentation10分鐘
Reading2 個閱讀材料
Presentation Slides as a Handout10分鐘
A Blank Business Model Canvas10分鐘
Quiz1 個練習
The BMC Basics6分鐘
2
完成時間(小時)
完成時間為 1 小時

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
Reading
2 個視頻 (總計 12 分鐘), 1 個閱讀材料, 1 個測驗
Video2 個視頻
Customer Segments Presentation8分鐘
Reading1 個閱讀材料
Presentation Slides as a Handout10分鐘
Quiz1 個練習
Customer Segment Basics6分鐘
3
完成時間(小時)
完成時間為 1 小時

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
Reading
2 個視頻 (總計 9 分鐘), 2 個閱讀材料, 1 個測驗
Video2 個視頻
Value Propositions Presentation6分鐘
Reading2 個閱讀材料
Presentation Slides as a Handout10分鐘
A Blank Value Proposition Canvas10分鐘
Quiz1 個練習
Value Proposition Basics6分鐘
4
完成時間(小時)
完成時間為 1 小時

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
Reading
2 個視頻 (總計 9 分鐘), 1 個閱讀材料, 2 個測驗
Video2 個視頻
Channels and Customer Relationships Presentation5分鐘
Reading1 個閱讀材料
Presentation Slides as a Handout10分鐘
Quiz2 個練習
Channel & Customer Relationship Basics8分鐘
Mid-Course Quiz14分鐘

講師

Avatar

Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
Avatar

David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

關於 University System of Georgia

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心