課程信息

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學生職業成果

30%

完成這些課程後已開始新的職業生涯

26%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為19 小時
英語(English)
字幕:英語(English), 西班牙語(Spanish)

您將獲得的技能

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

學生職業成果

30%

完成這些課程後已開始新的職業生涯

26%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為19 小時
英語(English)
字幕:英語(English), 西班牙語(Spanish)

講師

提供方

Brightline Initiative 徽標

Brightline Initiative

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up97%(4,678 個評分)Info
1

1

完成時間為 3 小時

Module 1: The Gap between Strategy Design and Strategy Delivery

完成時間為 3 小時
12 個視頻 (總計 66 分鐘), 8 個閱讀材料, 2 個測驗
12 個視頻
Welcome to Module 1!3分鐘
Why Organizations Fail to Meet their Strategic Objectives4分鐘
Blackberry: A Case-Study in Disruption2分鐘
Factors Contributing to the Gap4分鐘
Are You Asking the Right Questions? By TED and Brightline1分鐘
Characterizing the Gap2分鐘
Netflix and Blockbuster: A Case-Study in Disruption4分鐘
Singapore: Transforming Itself into a Global Economic Hub4分鐘
Jeroen Tas, Royal Philips10分鐘
Sunil Prashara, Project Management Institute12分鐘
Haiyan Wang, China India Institute11分鐘
8 個閱讀材料
Meet the Course Facilitator1分鐘
Take This Survey!5分鐘
General Information10分鐘
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1分鐘
Your Strategy Has to Be Flexible — But So Does Your Execution10分鐘
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10分鐘
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10分鐘
Module 1 Wrap Up1分鐘
2 個練習
Test Your Understanding 1 - Part 15分鐘
Test Your Understanding 1 - Part 28分鐘
2

2

完成時間為 3 小時

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

完成時間為 3 小時
15 個視頻 (總計 64 分鐘), 7 個閱讀材料, 1 個測驗
15 個視頻
NASA: Guiding Principle 1 in Action4分鐘
Guiding Principle #1 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 22分鐘
Saudi Telecom Company: Guiding Principle 2 in Action3分鐘
Guiding Principle #2 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 33分鐘
American Red Cross: Guiding Principle 3 in Action2分鐘
Guiding Principle #3 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 42分鐘
Amazon: Guiding Principle 4 in Action3分鐘
Guiding Principle #4 by TED and Brightline1分鐘
Roger Martin, Rotman School of Management12分鐘
Dina Matta, ING Bank11分鐘
Executives at Saudi Telecom Company (STC)9分鐘
7 個閱讀材料
Welcome to Module 2!2分鐘
Why Brightline's 10 Guiding Principles are Important3分鐘
Meet Roger Martin, Dina Matta and Saudi Telecom Company1分鐘
Executives Fail to Execute Strategy Because They’re Too Internally Focused10分鐘
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10分鐘
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10分鐘
Module 2 Wrap Up2分鐘
1 個練習
Test Your Understanding 215分鐘
3

3

完成時間為 2 小時

Module 3: Brightline Guiding Principles 5, 6 and 7

完成時間為 2 小時
12 個視頻 (總計 58 分鐘), 6 個閱讀材料, 1 個測驗
12 個視頻
ING Bank: Guiding Principle 5 Action4分鐘
Guiding Principle #5 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 62分鐘
NHS Connecting for Health: Guiding Principle 6 in Action3分鐘
Guiding Principle #6 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 73分鐘
Spotify: Guiding Principle 7 in Action3分鐘
Guiding Principle #7 by TED and Brightline1分鐘
Rita McGrath, Columbia Business School8分鐘
Martin Reeves, BCG Henderson Institute14分鐘
Vijay Govindarajan, Dartmouth College8分鐘
6 個閱讀材料
Welcome to Module 3!2分鐘
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1分鐘
3 Changes Retailers Need to Make to Survive10分鐘
OPTIONAL READING: The Stretch Goal Paradox10分鐘
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10分鐘
Module 3 Wrap Up1分鐘
1 個練習
Test Your Understanding 315分鐘
4

4

完成時間為 2 小時

Module 4: Brightline Guiding Principles 8, 9 and 10

完成時間為 2 小時
11 個視頻 (總計 44 分鐘), 6 個閱讀材料, 1 個測驗
11 個視頻
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4分鐘
Guiding Principle #8 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 93分鐘
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4分鐘
Guiding Principle #9 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 102分鐘
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3分鐘
Guiding Principle #10 by TED and Brightline1分鐘
Tendayi Viki, Strategyzer8分鐘
Perry Keenan, Boston Consulting Group (BCG)9分鐘
6 個閱讀材料
Welcome to Module 4!2分鐘
Meet Tendayi Viki and Perry Keenan1分鐘
Your Strategy Should Be a Hypothesis You Constantly Adjust10分鐘
OPTIONAL READING: Strategic Agility, the Netflix Way10分鐘
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10分鐘
Module 4 Wrap Up2分鐘
1 個練習
Test Your Understanding 415分鐘

審閱

來自BRIDGING THE GAP BETWEEN STRATEGY DESIGN AND DELIVERY的熱門評論

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常見問題

  • 讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程,则可以免费查看大多数课程资料。要访问评分作业并获得证书,您需要在旁听期间或之后购买证书体验。如果看不到旁听选项:

    • 课程可能不提供旁听选项。您可以尝试免费试用,也可以申请助学金。
    • 课程可能会改为提供'完整课程,没有证书'。通过此选项,您可以查看所有课程材料、提交所要求的作业,以及获得最终成绩。这也意味着您将无法购买证书体验。
  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • 您可在付款后两周内,或者在课程第一个班次开课后(对于已启动的课程)两周内,获得全额退款,以其中较晚者为准。获得课程证书后,您便无法再退款;即使您在两周的退款期内完成了课程,也是如此。请阅读我们完整的退款政策

  • 是的,Coursera 可以向无法承担学费的学生提供助学金。点击左侧‘注册’按钮下的‘助学金’链接即可申请助学金。您可以根据屏幕提示完成申请,申请获批后会收到通知。了解详情

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! After completing this course, you can claim a total of 20 or 19 PDUs, depending on your certification level. After successfully completing the final assignment you will receive a code to submit to Continuing Certification Renewal System (CCRS).

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/promo/brightlinepromo to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

  • 此课程不提供大学学分,但部分大学可能会选择接受课程证书作为学分。查看您的合作院校,了解详情。Coursera 上的在线学位Mastertrack™ 证书提供获得大学学分的机会。

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