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返回到 高级竞争策略

學生對 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的評價和反饋

4.7
545 個評分
110 個審閱

課程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

熱門審閱

AA

Feb 12, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD

Jul 01, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

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1 - 高级竞争策略 的 25 個評論(共 109 個)

創建者 ALOK K

Dec 19, 2018

Very insightful and engaging.

創建者 Serguei M

Feb 21, 2019

Really comfortable to learn, examples are well-selected and easy to grasp.

And, of course, fantastic choice of locations. Thank you to Tobias and ISTO staff!

創建者 Anil A

Feb 12, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

創建者 Lynn O

Feb 23, 2019

Great extension of the Competitive Strategy Course; looking forward to the next class.

創建者 Diego A M R

Mar 23, 2019

Excellent course.

創建者 Victor H M S

Mar 30, 2019

Excellent course. It teaches all the stuff about lock-in strategies, network markets, organic and inorganic growth, organizational structure and more. A must for those pursuing managerial position in career.

創建者 Benigno C S

Sep 04, 2017

learned a lot! very useful if you're making critical business decisions!

創建者 Mohammad H A

Apr 06, 2018

Very informative

創建者 ADITYA M

Mar 04, 2018

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創建者 Ambar H

Jun 21, 2017

This is one of the best learning that I have been engaged in. The presented concepts and their articulation is spot on with real world problems/challenges/opportunities that I have observed in my last 19 years of Industry experience. The methods and their application is well described and bears practical relevance in the actual markets! Well done.. A quick suggestion would be to engage a sponsor/s from Industries who could video record their experience/insights on various topics. These can be a part of the curriculum as short video inserts making the students get real verbiage from the horses mouth. Else the course and Mr. Tobias is fantastic

創建者 Ibrahim Y

Mar 03, 2017

I love this dude; very entertaining professor who is easy to understand. The class itself was also very interesting and i learned a lot that i can apply to my current position as a senior analyst at an industry research firm.

創建者 Xinhui H

Jun 20, 2017

Best teacher I never have before!

創建者 Juan C B A

Aug 26, 2015

Excellent

創建者 Dawit T W

Dec 17, 2015

Great professor, interesting course.

創建者 Sorin G

Jul 06, 2017

Prof Kretschmer is Excellent as usual! Easy to understand and memorize despite the complexity of the subject!

創建者 Jinder

Feb 24, 2018

One of my favourite lecturers on Coursera!

創建者 Xin L

Oct 10, 2015

it is well put and easy to understand. besides, you can learn it anytime. the content is enlightening and has many new and intestesting topics. i really like it .

創建者 Franki k

Apr 30, 2016

excellent and some hint of humour in an otherwise rather arid topic!

thanks

創建者 Vadim M

Aug 25, 2015

Simply excellent!

創建者 Ameya D

Jul 01, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

創建者 Farid H

Jun 22, 2017

Very good with really nice examples - helped me greatly during my consulting interviews

創建者 Marcos A N R

Nov 26, 2015

One of the best courses on Coursera.

創建者 Alexandr

Dec 19, 2016

A nice course for the opics concluded from the base course.

創建者 Tong A L

Jun 15, 2016

e

創建者 Jose T

Aug 20, 2015

excellent