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返回到 高级竞争策略

學生對 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的評價和反饋

4.7
523 個評分
108 個審閱

課程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

熱門審閱

AA

Feb 12, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD

Jul 01, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

篩選依據:

1 - 高级竞争策略 的 25 個評論(共 106 個)

創建者 ALOK K

Dec 19, 2018

Very insightful and engaging.

創建者 Serguei M

Feb 21, 2019

Really comfortable to learn, examples are well-selected and easy to grasp.

And, of course, fantastic choice of locations. Thank you to Tobias and ISTO staff!

創建者 Lynn O

Feb 23, 2019

Great extension of the Competitive Strategy Course; looking forward to the next class.

創建者 Diego A M R

Mar 23, 2019

Excellent course.

創建者 Victor H M S

Mar 30, 2019

Excellent course. It teaches all the stuff about lock-in strategies, network markets, organic and inorganic growth, organizational structure and more. A must for those pursuing managerial position in career.

創建者 Anil A

Feb 12, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

創建者 Juan C B A

Aug 26, 2015

Excellent

創建者 Dawit T W

Dec 17, 2015

Great professor, interesting course.

創建者 Sorin G

Jul 06, 2017

Prof Kretschmer is Excellent as usual! Easy to understand and memorize despite the complexity of the subject!

創建者 Jinder

Feb 24, 2018

One of my favourite lecturers on Coursera!

創建者 Xin L

Oct 10, 2015

it is well put and easy to understand. besides, you can learn it anytime. the content is enlightening and has many new and intestesting topics. i really like it .

創建者 Franki k

Apr 30, 2016

excellent and some hint of humour in an otherwise rather arid topic!

thanks

創建者 Vadim M

Aug 25, 2015

Simply excellent!

創建者 Naveen K

Aug 22, 2015

Awesome concept to learn

創建者 Ameya D

Jul 01, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

創建者 Alexandr

Dec 19, 2016

A nice course for the opics concluded from the base course.

創建者 Abelardo R

Nov 20, 2015

Amazing course.

創建者 Oleksandr B

Aug 14, 2015

It's a very good course, with fabolous material, examples and style

創建者 anshuman s

Apr 08, 2018

challenging

創建者 Tong A L

Jun 15, 2016

e

創建者 Jose T

Aug 20, 2015

excellent

創建者 Jonathan R T

Dec 09, 2016

Excellent course, professor tobias teachs so good!

創建者 HARIES S

Jul 21, 2017

THANK YOU FOR THE BEST COURSE FROM COURSERA. ADVANCED COMPETITIVE STRATEGY

創建者 Francisco J M

Oct 04, 2015

Excellent.

創建者 Vladimir R

Oct 11, 2016

Excellent course...