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返回到 高级竞争策略

學生對 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的評價和反饋

4.7
837 個評分
181 條評論

課程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

熱門審閱

AA

2019年2月11日

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD

2017年6月30日

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

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51 - 高级竞争策略 的 75 個評論(共 181 個)

創建者 hanane b

2020年8月16日

It is a very interesting course. It is practical and bring into table real cases as examples

創建者 Farid H

2017年6月22日

Very good with really nice examples - helped me greatly during my consulting interviews

創建者 Daniela G d S

2017年4月23日

Was a really good course which provided me useful knowledge for my postgraduate course.

創建者 Lynn O

2019年2月23日

Great extension of the Competitive Strategy Course; looking forward to the next class.

創建者 Guy G

2020年9月27日

Excellent, educational and witty lectures! One of the best classes on Coursera.

創建者 Ndo T

2022年1月20日

Difficult but worth it. Congratulations to myself. Specialization up next...

創建者 HARIES S

2017年7月21日

THANK YOU FOR THE BEST COURSE FROM COURSERA. ADVANCED COMPETITIVE STRATEGY

創建者 Franki k

2016年4月30日

excellent and some hint of humour in an otherwise rather arid topic!

thanks

創建者 Benigno C S

2017年9月4日

learned a lot! very useful if you're making critical business decisions!

創建者 Oleksandr B

2015年8月14日

It's a very good course, with fabolous material, examples and style

創建者 FERNANDO E

2017年5月29日

VERY GOOD LESSONS AND EFFORT TO PUT THIS AVAILABLE FOR EVERYONE!!!

創建者 Vaishnavi M

2020年9月3日

Very engaging, easy to follow, and packed with useful concepts

創建者 Connor M

2019年12月13日

Great course, a bit more realistic than Competitive Strategy.

創建者 Rafael M

2017年1月6日

Excellent course, an excellent professor!!!!, Many thanks!!!

創建者 Vivek R

2020年11月23日

IT HELPED ME LOT TO UNDERSTAND THE STRATERGY OF COMPETITOR.

創建者 Debdutta C

2020年7月15日

Great Course. Good rigour and knowledge. Very good faculty.

創建者 Luis A

2017年2月19日

Easy to follow, good content and comprehensive explanations

創建者 Alexandr

2016年12月19日

A nice course for the opics concluded from the base course.

創建者 Tamzid M M

2020年11月28日

Quite Good but faced some problem while solving quiz

創建者 Rafael

2020年6月15日

Great course and contents, as well as the professor.

創建者 Syed M S R

2021年2月5日

I liked his way of teaching. Awesome and supercool.

創建者 Jonathan R

2016年12月9日

Excellent course, professor tobias teachs so good!

創建者 Naveed A

2015年11月16日

Good course, Hope we had a certification for this.

創建者 Tomer

2015年8月11日

5 stars! Great University !! Enjoyed and learned!

創建者 Elke R

2015年9月6日

it was great learning such interesting issues