- Channel Management
- Strategic Partnerships
- Value Proposition
- Value Chain
- Channel Coordination
- Customer Relationship Management (CRM)
- Distribution on online platforms
Marketing Channel Strategy & B2B2C Routes to Market 專項課程
Value Creation, Distribution, B2B, Partnering . In this course, you will learn how to capture and leverage this value through the careful selection of channel partners, the application of appropriate incentives and pricing agreements, the design and management of multiple channels.
提供方
您將學到的內容有
How to design and redesign routes to market
How to select and incentivize partners
How to structure and manage business partnerships for maximum returns
How to thrive with and manage powerful partners
您將獲得的技能
關於此 專項課程
應用的學習項目
Learners will gain an understanding of how to build, incentivize, and redesign efficient and effective routes-to-market for products and services via the use of intermediaries such as wholesalers, retailers, and a range of possible channel partners. Through the use of lectures, case studies, and guest speakers, learners will be able to assess, evaluate, and recommend changes to build, improve, and revise new and existing channel strategies.
New sources of value, outside of the traditional product and service offering, are identified that better accommodate and ultimately optimize "how the customer wants to buy." Strategies for improving purchase convenience, service offerings, and information at the right place and time across omnichannel settings are identified and critiqued.
Completion of a university Marketing Principles or Marketing Core course or at least two years of B2B work experience.
Completion of a university Marketing Principles or Marketing Core course or at least two years of B2B work experience.
專項課程的運作方式
加入課程
Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。
實踐項目
每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。
獲得證書
在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

此專項課程包含 4 門課程
Marketing Channel Benefits
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development.
Marketing Channel Functions
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Incentives
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Governance
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
提供方

艾莫利大学
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
常見問題
退款政策是如何规定的?
我可以只注册一门课程吗?
有助学金吗?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程需要多长时间?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
完成专项课程后我会获得大学学分吗?
What will I be able to do upon completing the Specialization?
還有其他問題嗎?請訪問 學生幫助中心。