This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
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課程信息
Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
提供方

艾莫利大学
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
授課大綱 - 您將從這門課程中學到什麼
PRICING
Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.
THE STRATEGIC SKEPTIC
This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.
DIRECT SELLING
This module overviews and defines direct sales channels and their management challenges via specific examples.
關於 Marketing Channel Strategy & B2B2C Routes to Market 專項課程
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.

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