課程信息
61,514 次近期查看

第 3 門課程(共 7 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:4 weeks of study, 8-10 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Data AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing Performance Measurement And Management

第 3 門課程(共 7 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:4 weeks of study, 8-10 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

Course Overview and Marketing Analytics Process

4 個視頻 (總計 26 分鐘), 8 個閱讀材料, 4 個測驗
4 個視頻
Lesson 1: Following the MAP, Part 27分鐘
8 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
About the Rubric for Peer Assessment10分鐘
Glossary10分鐘
Brand Descriptions10分鐘
Getting to Know Your Classmates10分鐘
Module 1 Overview10分鐘
Module 1 Readings10分鐘
3 個練習
Orientation Quiz10分鐘
Lesson 1 Practice Quiz4分鐘
Module 1 Quiz20分鐘
2
完成時間為 3 小時

Data Collection

4 個視頻 (總計 29 分鐘), 2 個閱讀材料, 4 個測驗
2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
3 個練習
Lesson 2 Practice Quiz4分鐘
Lesson 3 Practice Quiz4分鐘
Module 2 Quiz20分鐘
3
完成時間為 3 小時

Data Analysis

3 個視頻 (總計 24 分鐘), 2 個閱讀材料, 4 個測驗
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
3 個練習
Lesson 4 Practice Quiz4分鐘
Lesson 5 Practice Quiz4分鐘
Module 3 Quiz20分鐘
4
完成時間為 3 小時

Data Visualization

4 個視頻 (總計 34 分鐘), 2 個閱讀材料, 4 個測驗
4 個視頻
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 27分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
3 個練習
Lesson 6 Practice Quiz4分鐘
Lesson 7 Practice Quiz4分鐘
Module 4 Quiz20分鐘
4.5
385 個審閱Chevron Right

30%

完成這些課程後已開始新的職業生涯

38%

通過此課程獲得實實在在的工作福利

11%

加薪或升職

來自市场营销专业人士所需的数字分析:市场营销分析实践的熱門評論

創建者 OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

創建者 ASApr 13th 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

講師

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

立即開始攻讀碩士學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the 数字化营销 專項課程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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