Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
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- 5 stars64.65%
- 4 stars25.15%
- 3 stars6.73%
- 2 stars1.86%
- 1 star1.58%
來自DIGITAL MARKETING ANALYTICS IN PRACTICE的熱門評論
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
This is one of the courses used most in the Capstone Project. The readings are useful. Look at merging this course with the Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.
關於 数字化营销 專項課程
Master strategic marketing concepts and tools to address brand communication in a digital world.