By the end of this guided project, you will be able to use the Internal/External Competitive Profile Matrix to analyze your industry and identify opportunities to create a competitive advantage for your company. The Matrix is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on external and internal factors. The Internal/External Competitive Profile Matrix was developed to address the limitations on the traditional Competitive Profile Matrix. Weaknesses such as subjective assigning of weight and raking. Therefore, the External/Internal Competitive Profile Matrix allows uniform weight, and force raking to provide a more comprehensive analysis and decision-making.
Analyzing the Internal/External Competitive Profile Matrix
Taught in English
Instructor: Omodiaogbe Samuel
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Recommended experience
What you'll learn
Compute the internal and external factors that determine the competitiveness of your organization and the competitors
Apply the analysis conducted on the competing factors to determine the performance of each competitor.
Make strategic decision on how to minimize your weaknesses, and capitalize on your strengths to create a competitive advantage
Skills you'll practice
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the Interna//External Competitive Profile Matrix
Task 2: External Factors: By the end of this task, you will determine the external factors and assign them weight
Task 3: External Ranking: By the end of this task, you will rank the external factors of all the competitors
Task 4: External Weighted and Total Scores: By the end of this task, you will compute the external weighted and total scores
Task 5: Internal Factors: By the end of this task, you will determine the internal factors and assign them weight
Task 6: Internal Ranking: By the end of this task, you will rank the internal factors of the all competitors
Task 7: Internal Weighted and Total Scores: By the end of this task, you will calculate the internal weighted and total scores
Task 8: Interpretation of Results: By the end of this task, you will use the results to make strategic decisions
Recommended experience
Familiarity with basic business terms
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
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