Analyzing the Internal/External Competitive Profile Matrix

提供方
Coursera Project Network
在此指導項目中,您將:

Compute the internal and external factors that determine the competitiveness of your organization and the competitors

Apply the analysis conducted on the competing factors to determine the performance of each competitor.

Make strategic decision on how to minimize your weaknesses, and capitalize on your strengths to create a competitive advantage

Clock2 Hours
Intermediate中級
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

By the end of this guided project, you will be able to use the Internal/External Competitive Profile Matrix to analyze your industry and identify opportunities to create a competitive advantage for your company. The Matrix is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on external and internal factors. The Internal/External Competitive Profile Matrix was developed to address the limitations on the traditional Competitive Profile Matrix. Weaknesses such as subjective assigning of weight and raking. Therefore, the External/Internal Competitive Profile Matrix allows uniform weight, and force raking to provide a more comprehensive analysis and decision-making. To demonstrate the application of the Matrix, we will use a spreadsheet to analyze a division of a Fast-Food company. Example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment and how their company fare relative to competition. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the Matrix to analyze your company, and make informed decisions to create a competitive advantage

您要培養的技能

  • strategy
  • Management
  • Entrepreneurship
  • Innovation
  • Leadership

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Task 1: Introduction: By the end of this task, you will explain the Interna//External Competitive Profile Matrix

  2. Task 2: External Factors: By the end of this task, you will determine the external factors and assign them weight

  3. Task 3: External Ranking: By the end of this task, you will rank the external factors of all the competitors

  4. Task 4: External Weighted and Total Scores: By the end of this task, you will compute the external weighted and total scores

  5. Task 5: Internal Factors: By the end of this task, you will determine the internal factors and assign them weight

  6. Task 6: Internal Ranking: By the end of this task, you will rank the internal factors of the all competitors

  7. Task 7: Internal Weighted and Total Scores: By the end of this task, you will calculate the internal weighted and total scores

  8. Task 8: Interpretation of Results: By the end of this task, you will use the results to make strategic decisions

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

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常見問題

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