ND
2019年1月30日
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
MA
2020年8月4日
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
創建者 Vinod D T
•2018年11月29日
The course talks about various techniques and methodologies. But does not get into details. For example, churn analysis. They talk about churn analysis but does not get into the details on how to perform a churn analysis.
創建者 Apoorv K
•2018年5月11日
Good as an introductory course for customer analytics.
If you are completely new to analytics in general, this might be a good course to start with. However, if you have some prior exposure, you might not learn anything substantial. This was supposed to be a five week course, but I was able to complete it in less than seven days.
How this course can be improved:
I wish that the course included more quantitative elements. I wish that the course included some assignments for the students to actually develop and run some models.
創建者 Tariq H
•2017年9月5日
Theoretical
創建者 Raul
•2019年1月12日
Good survey of the topic but only focused on B2C. If that were my focus, I'd give it a higher rating. I was hoping for insights on B2B as that is my field, even if only a short video to address differences/similarities/peculiarities.
創建者 Efe E
•2019年2月9日
I would like to hear more about models especialy predictive one but all the things about models are bullshit. They generaly talk about demand curve which is a lesson of a economics more than customer analytics. They should choose more appropriate example. Moreover, I expect to see at least the type of models and where it is used generally. It was a waste of time. That's why I am not gonna take other modules. Adios !
創建者 Shruti S
•2016年11月14日
Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.
創建者 Anne V
•2016年9月11日
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
創建者 ayush a
•2017年4月6日
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
創建者 Srinivasa R K J
•2016年6月28日
Hi,
I have enrolled into the Curriculum with aspirations of becoming expert in the field of Business Analytics. So, frankly, I took a calculated decision/question/probability regarding how much it would be beneficial and how much I will be knowledgeable by the time I complete the certification program.
Now that I just completed my my very 1st course, Customer Analytics, I got answer to my question that my money, my time and efforts I have put is ABSOLUTELY worth and more than that I become knowledgeable in the domain.
Especially the respected professors Mr. Iyengar, Mr. Peter Fader, Mr. Eric and Mr. Ron have explained each concept in a very vert understandable way. The way or the navigation, introduction to the subject, the problem, explanation, breakdown of the solution and conclusion and their applications with business cases and scenarios are too good.
Now, I feel very confident and CAN confidently say that my basics, foundation in Customer Analytics are very strong and I can apply them to any tool, any scenario, any domain and for any problem in a any situation.
Thanks to my Professors.
Regards
創建者 Tiffany T
•2019年7月28日
Wow! This was so insightful into how our social media and daily habits are used. I don't like feeling like a sheep, so this awareness is appreciated. I'm still trying to design how I could apply this to my Trade.
創建者 Md. A B A
•2020年8月5日
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
創建者 Portia T J
•2020年2月3日
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
創建者 Stephen S
•2020年7月15日
The material was good, but quizzes are riddled with issues.
創建者 DPS
•2021年3月14日
Entry level discussion on Customer Analytics. Some of the material is a bit dated.
創建者 Clifford N D
•2020年12月12日
Basic course on customer analytics, was expecting a little more advanced content looking at the course content and structure.
創建者 Dom A
•2020年4月21日
Although several statistical terms may be confusing underway, a simple Google search can supplement you with understanding them. Other than that, minimal typographical/technological errors may be experienced in the course. All of the professors did an amazing job in mapping out possible points of interest, and did well in explaining concepts clearly. Descriptive Analytics was the standout lesson here that really encompassed various fields and mentioned useful apps to use in real life projects. Meanwhile on the learning side, data analysis is, of course, tricky for those without prior knowledge so although this is deemed as a Beginner-level course, do be ready to Google up some things along the way. Overall, the course is a great path to equipping yourself with managerial skills in predictive analytics through the use of data-driven studies.
創建者 Paulius P
•2019年7月30日
Insightful and a great introduction to a very complex topic. Probably would recommend having a grasp of statistical analysis before starting (not required) as it would help understand some of the concepts better.
創建者 Hemal S
•2020年2月5日
An excellent course to understand the value of data, how companies are collecting and harnessing their data an efficiently applying AI/ML concepts to provide better services and products to their customers.
創建者 Francisco A O A
•2016年3月7日
Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".
創建者 Noel D
•2019年1月31日
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
創建者 Shatrughan S
•2022年6月14日
Course on customer analytics is really good It is really helpful to understand the world of marketing by bearing the lenses of analytics.
創建者 Aayush K
•2022年7月7日
thank you for giving me the best knowledge about Customer Analytics.
thank you, Coursera
創建者 Suparno B
•2019年7月27日
Brilliant Course !! Loved going through all the materials and the lectures !!
創建者 Rami M
•2022年7月10日
Great information gained and very good explanation
創建者 Matias C M
•2022年7月7日
Sirve para asentar las bases y como introducción.