課程信息
4.6
156 ratings
39 reviews
Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal....
Stacks
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Clock

建議:5 weeks of study, 3-5 hours/week

完成時間大約為10 小時
Comment Dots

English

字幕:English

您將獲得的技能

Financial AccountingAccountingFinanceMarketing
Stacks
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Clock

建議:5 weeks of study, 3-5 hours/week

完成時間大約為10 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 1 小時

Start Here

Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%....
Reading
3 個閱讀材料, 1 個測驗
Reading3 個閱讀材料
Welcome to the Business Foundations Capstone Project!10分鐘
Course Format, Grading and Expectations10分鐘
Capstone Project Timeline: Check Your Progress Here!10分鐘
Quiz1 個練習
Project Scope Quiz10分鐘

2

章節
Clock
完成時間為 2 小時

Choosing your Project and Videos for Review

In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers....
Reading
2 個視頻(共 16 分鐘), 1 個閱讀材料, 1 個測驗
Video2 個視頻
Cost, Quality, Variety, Responsiveness (7:56)7分鐘
Reading1 個閱讀材料
Exemplar Projects10分鐘

3

章節
Clock
完成時間為 5 小時

Marketing Plan for Review

In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers....
Reading
14 個視頻(共 165 分鐘), 1 個測驗
Video14 個視頻
How Can Customer Centricity Be Profitable (19:03)19分鐘
Customer Retention (18:24)18分鐘
Customer Development (3:07)3分鐘
Brands and Digital Marketing (14:01)14分鐘
Customers and Digital Marketing (9:49)9分鐘
Reputation and Reviews (14:38)14分鐘
Product Life Cycle (3:29)3分鐘
More Examples of Influence (8:42)8分鐘
More Examples of Influence - Part 2 (12:34)12分鐘
Pricing Strategies 3 - Psychological Factors (9:47)9分鐘
Distribution Strategies 1 - Introduction (13:38)13分鐘
Distribution Strategies 2 - Channel Design (13:39)13分鐘
Horizontal Conflict (12:46)12分鐘

4

章節
Clock
完成時間為 4 小時

Preparing the Rough Draft, and Accounting and Finance Videos for Review

Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week....
Reading
7 個視頻(共 124 分鐘), 1 個測驗
Video7 個視頻
Estimating Uncollectible Accounts (15:31)15分鐘
Accounts Receivable Disclosure Example (16:35)16分鐘
Inventory (19:59)19分鐘
LIFO vs. FIFO (23:11)23分鐘
Inventory Disclosure Example (11:14)11分鐘
3M Company: Accounts Receivable and Inventory (17:50)17分鐘
4.6
Direction Signs

40%

完成這些課程後已開始新的職業生涯
Briefcase

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 RRJul 10th 2017

It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!

創建者 MTFeb 2nd 2017

Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.

講師

Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School

關於 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 Business Foundations 專項課程

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge....
Business Foundations

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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