In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
提供方
弗吉尼亚大学
課程信息
6,003 次近期查看
您將學到的內容有
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
您將獲得的技能
Business ModelManagementStakeholder TheoryEnvironmental EconomicsEntrepreneurship
學習Course的學生是
- Entrepreneurs
- Technical Solutions Engineers
- Product Managers
- Project Managers
- Designers
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 1 小時
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 個視頻 （總計 40 分鐘）, 1 個閱讀材料, 1 個測驗
6 個視頻
The Dominant Story of Business 6分鐘
Four Flaws in the Dominant Story6分鐘
The Fourth Flaw10分鐘
The Global Financial Crisis5分鐘
New Story is Emerging7分鐘
1 個閱讀材料
About the Professor10分鐘
1 個練習
Business in Society: The Problem10分鐘
週
2完成時間為 1 小時
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 個視頻 （總計 47 分鐘）, 1 個測驗
7 個視頻
Corporate Philanthropy Current Issues 5分鐘
Corporate Social Responsibility 7分鐘
Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7分鐘
The Environmental Crisis Argument 7分鐘
The Shades of Green Argument8分鐘
The Challenges of Environmentalism 5分鐘
1 個練習
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society10分鐘
週
3完成時間為 2 小時
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 個視頻 （總計 76 分鐘）, 1 個測驗
7 個視頻
It's Purpose, Not Profits 6分鐘
The Interconnection and No Trade-off Principles 6分鐘
The Friction Principle 6分鐘
Examples of Creating Value for Stakeholders 17分鐘
Conscious Capitalism 10分鐘
Employee Engagement 17分鐘
1 個練習
Creating Value for Stakeholders15分鐘
週
4完成時間為 1 小時
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 個視頻 （總計 28 分鐘）, 1 個測驗
6 個視頻
Husk Power 2分鐘
Maggie's Ethical Auto Repair 5分鐘
Red Goat Records and Passion 4分鐘
Can One Person Make a Difference? 5分鐘
Summary and Next Steps 3分鐘
1 個練習
Becoming a Stakeholder Entrepreneur10分鐘
4.6
158 個審閱67%
完成這些課程後已開始新的職業生涯
50%
通過此課程獲得實實在在的工作福利
來自社会中的新商业模式的熱門評論
One of the most intriguing and thought-provoking courses I have ever done. I'm really pleased of finding and doing this course. It responds to my desire of doing good to society through business.
We had always wanted to kick start something here in Nigeria but needed a core training on what to do and how to go about it. I am excited because the course stated core practical examples .
講師
R. Edward Freeman
University Professor; Elis and Signe Olsson Professor of Business AdministrationDarden School of Business
關於 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
常見問題
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我购买证书后会得到什么？
您购买证书后，将有权访问所有课程材料，包括评分作业。完成课程后，您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
還有其他問題嗎？請訪問 學生幫助中心。
