In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
New Models of Business in Society
提供方
University of Virginia
課程信息
4.6
547 個評分
您將學到的內容有
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
您將獲得的技能
Business ModelManagementStakeholder TheoryEnvironmental EconomicsEntrepreneurship
教學大綱 - 您將從這門課程中學到什麼
週
1Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 個視頻 （總計 40 分鐘）, 1 個閱讀材料, 1 個測驗
6 個視頻
The Dominant Story of Business 6分鐘
Four Flaws in the Dominant Story6分鐘
The Fourth Flaw10分鐘
The Global Financial Crisis5分鐘
New Story is Emerging7分鐘
1 個閱讀材料
About the Professor10分鐘
1 個練習
Business in Society: The Problem10分鐘
週
2Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 個視頻 （總計 47 分鐘）, 1 個測驗
7 個視頻
Corporate Philanthropy Current Issues 5分鐘
Corporate Social Responsibility 7分鐘
Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7分鐘
The Environmental Crisis Argument 7分鐘
The Shades of Green Argument8分鐘
The Challenges of Environmentalism 5分鐘
1 個練習
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society10分鐘
週
3Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 個視頻 （總計 76 分鐘）, 1 個測驗
7 個視頻
It's Purpose, Not Profits 6分鐘
The Interconnection and No Trade-off Principles 6分鐘
The Friction Principle 6分鐘
Examples of Creating Value for Stakeholders 17分鐘
Conscious Capitalism 10分鐘
Employee Engagement 17分鐘
1 個練習
Creating Value for Stakeholders15分鐘
週
4Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 個視頻 （總計 28 分鐘）, 1 個測驗
6 個視頻
Husk Power 2分鐘
Maggie's Ethical Auto Repair 5分鐘
Red Goat Records and Passion 4分鐘
Can One Person Make a Difference? 5分鐘
Summary and Next Steps 3分鐘
1 個練習
Becoming a Stakeholder Entrepreneur10分鐘
講師
R. Edward Freeman
University Professor; Elis and Signe Olsson Professor of Business AdministrationDarden School of Business
關於 University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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