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學生對 马里兰大学帕克分校 提供的 The Cycle: Management of Successful Arts and Cultural Organizations 的評價和反饋

529 個評分
137 條評論


What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit



The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.


This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.


101 - The Cycle: Management of Successful Arts and Cultural Organizations 的 125 個評論(共 135 個)

創建者 Paul G


Great course, great materials, great faculty

創建者 Maeghan G


Excellent , organized, and engaging!

創建者 Dylan M


V​ery informative, and fun to take.

創建者 Walter A G C


Very interesting and useful course!

創建者 Panos K


Excellent, well structured course.

創建者 Cassie L


very practical and many examples

創建者 Ludmila L


really interesting and helpfull

創建者 Ramil N


It was an interesting course

創建者 Ted B


Brilliant and informative

創建者 Silvia C O


Highly recommended.

創建者 guillermo c


Great experience!!

創建者 Miguel G


Excellent Course!!

創建者 Arica B


Love. Love. Love.

創建者 Rachid E


Fantastic course

創建者 Maria J R


Super enriching!

創建者 Michael P M


Amazing course!

創建者 Grażyna S


Great course :)

創建者 Rocio G M



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創建者 Yoana N S


This was the most helpful online course that I have ever participated in and I'd like to say that I'm honored and really happy about the new theory, which I have learned throughout the lessons.

I really like the fact that you don't have peer assessed assignments, because I find them very time consuming and not helpful. Also every lesson was really well structured and easy to understand. The fact that almost each of them was shot during a real class is another plus for me, because when I have attended other courses most of the tutors just read and you can see their eyes moving while they are doing it and it really destroys my concentration.

Something which I would like was to have more part of the book maybe. If you are afraid that a student might afterwards upload it in some torrent site you can build some platform where one wouldn't be able to download but only to read a certain document. I would have liked to receive the whole book like that and more written files.

創建者 Prajakta D


This course is very useful for arts management irrespective of which country one is working in. The Cycle is something that all arts managers will identify with as they have to deal with in their work. Some simple ways to improve management within the Cycle could make organizations more productive in the long run.