The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace.
The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.
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週
1完成時間為 1 小時
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 個視頻 （總計 2 分鐘）, 5 個閱讀材料, 1 個測驗
5 個閱讀材料
Course Orientation10分鐘
Syllabus10分鐘
About the Discussion Forums10分鐘
Updating Your Profile10分鐘
Social Media10分鐘
1 個練習
Orientation Quiz10分鐘
完成時間為 6 小時
Introduction to Subsistence Marketplaces Approach
In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.
7 個視頻 （總計 53 分鐘）, 3 個閱讀材料, 5 個測驗
7 個視頻
Lesson 1-1.2 A Day in the Life of a Rural Homemaker7分鐘
Lesson 1-1.3 A Day in the Life of a Family5分鐘
Lesson 1-2.1 Thinking in Subsistence Marketplaces12分鐘
Module 1 Live Session: January 18, 201410分鐘
Module 1 Summary: June 16, 20142分鐘
Module 1 Summary: January 20152分鐘
3 個閱讀材料
Module 1 Overview10分鐘
Lesson 1-1 Readings10分鐘
Lesson 1-2 Readings10分鐘
3 個練習
Lesson 1-1 Practice Quiz4分鐘
Lesson 1-2 Practice Quiz4分鐘
Module 1 Quiz20分鐘
週
2完成時間為 6 小時
Consumers and Entrepreneurs in Subsistence Marketplaces
In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.
7 個視頻 （總計 41 分鐘）, 3 個閱讀材料, 5 個測驗
7 個視頻
Lesson 2-1.2 A Day in the Life of an Urban Homemaker5分鐘
Lesson 2-2.1 Subsistence Consumers and Entrepreneurs9分鐘
Lesson 2-2.2 A Day in the Life of an Urban Shopkeeper6分鐘
Lesson 2-2.3 A Day in the Life of a Rural Shopkeeper7分鐘
Module 2 Live Session: January 25, 20145分鐘
Module 2 Summary: June 23, 20142分鐘
3 個閱讀材料
Module 2 Overview10分鐘
Lesson 2-1 Readings10分鐘
Lesson 2-2 Readings10分鐘
3 個練習
Lesson 2-1 Practice Quiz4分鐘
Lesson 2-2 Practice Quiz4分鐘
Module 2 Quiz20分鐘
週
3完成時間為 7 小時
Exchanges and Needs in Subsistence Marketplaces
In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.
6 個視頻 （總計 106 分鐘）, 4 個閱讀材料, 5 個測驗
6 個視頻
Lesson 3-1.2 Shakti Rising52分鐘
Lesson 3-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces11分鐘
Lesson 3-2 Virtual Immersion Slideshow3分鐘
Module 3 Live Session: February 1, 201426分鐘
Module 3 Summary: June 30, 20141分鐘
4 個閱讀材料
Module 3 Overview10分鐘
Lesson 3-1 Readings10分鐘
Lesson 3-2 Readings10分鐘
Lesson 3-2 Virtual Immersion Exercise: Instructions10分鐘
3 個練習
Lesson 3-1 Practice Quiz4分鐘
Lesson 3-2 Practice Quiz4分鐘
Module 3 Quiz20分鐘
週
4完成時間為 7 小時
Gaining Marketplaces Insights
In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.
16 個視頻 （總計 137 分鐘）, 3 個閱讀材料, 5 個測驗
16 個視頻
Lesson 4-1.2 Rural Conversation and Observation14分鐘
Lesson 4-1.3 Urban Conversation and Observation15分鐘
Field Immersion Clip 16分鐘
Field Immersion Clip 212分鐘
Field Immersion Clip 33分鐘
Field Immersion Clip 43分鐘
Field Immersion Clip 53分鐘
A Visit to Tribal Communities in Tanzania2分鐘
A Rural Community in Argentina2分鐘
A Day in the Life of an Artisan in Mendoza, Argentina3分鐘
Lesson 4-2.1 Local Environments in Subsistence Marketplaces9分鐘
Lesson 4-2.2 Environmental Issues in Urban Subsistence Marketplaces4分鐘
Lesson 4-2.3 Environmental Issues in Rural Subsistence Marketplaces3分鐘
Module 4 Live Session: February 8, 201429分鐘
Module 4 Summary: July 7, 20146分鐘
3 個閱讀材料
Module 4 Overview10分鐘
Lesson 4-1 Readings10分鐘
Lesson 4-2 Readings10分鐘
3 個練習
Lesson 4-1 Practice Quiz4分鐘
Lesson 4-2 Practice Quiz4分鐘
Module 4 Quiz20分鐘
週
5完成時間為 7 小時
Identifying Needs and Generating Ideas
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.
8 個視頻 （總計 94 分鐘）, 5 個閱讀材料, 5 個測驗
8 個視頻
Lesson 5-1.2 Shakti Rising52分鐘
Lesson 5-2.1 Generating Ideas and Designing Solutions12分鐘
Lesson 5-2 Idea Generation Exercise Slideshow – Water2分鐘
Lesson 5-2 Idea Generation Exercise Slideshow – Plowing1分鐘
Lesson 5-2 Idea Generation Exercise Slideshow – Technology Solutions1分鐘
Module 5 Live Session: February 15, 20144分鐘
Module 5 Summary: July 14, 20143分鐘
5 個閱讀材料
Module 5 Overview10分鐘
Lesson 5-1 Readings10分鐘
Lesson 5-2 Readings10分鐘
Additional Resource: Examples of Needs Served10分鐘
Lesson 5-2 Idea Generation Immersion Exercise: Instructions10分鐘
3 個練習
Lesson 5-1 Practice Quiz4分鐘
Lesson 5-2 Practice Quiz4分鐘
Module 5 Quiz20分鐘
週
6完成時間為 6 小時
Evaluating Ideas and Designing Solutions
In this module you will learn about evaluating ideas and designing various aspects of the chosen solution.
4 個視頻 （總計 37 分鐘）, 3 個閱讀材料, 5 個測驗
4 個視頻
Lesson 6-2.1 Designing, Communicating and Delivering the Value Proposition11分鐘
Module 6 Live Session: February 22, 20145分鐘
Module 6 Summary: July 21, 20146分鐘
3 個閱讀材料
Module 6 Overview10分鐘
Lesson 6-1 Readings10分鐘
Lesson 6-2 Readings10分鐘
3 個練習
Lesson 6-1 Practice Quiz4分鐘
Lesson 6-2 Practice Quiz4分鐘
Module 6 Quiz20分鐘
週
7完成時間為 6 小時
Crafting an Enterprise Plan
In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.
9 個視頻 （總計 53 分鐘）, 3 個閱讀材料, 5 個測驗
9 個視頻
Lesson 7-2.1 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project7分鐘
Emmanuel Ole Kokan Masaai, Pastoralist Society4分鐘
Ramadhani Kupaza, OIKOS East Africa3分鐘
Peter Luswata, Uganda Rural Community Support Foundation2分鐘
Jeannine Koninckx1分鐘
Philip Fairweather, Bethel New Life Small Business Development Center2分鐘
Professor Tejinder Sharma, Kurukshetra University2分鐘
Module 7 Live Session: March 1, 201419分鐘
3 個閱讀材料
Module 7 Overview10分鐘
Lesson 7-1 Readings10分鐘
Lesson 7-2 Readings10分鐘
3 個練習
Lesson 7-1 Practice Quiz4分鐘
Lesson 7-2 Practice Quiz4分鐘
Module 7 Quiz20分鐘
週
8完成時間為 4 小時
Course Summary and Conclusion
In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.
3 個視頻 （總計 52 分鐘）, 2 個閱讀材料, 4 個測驗
3 個視頻
Lesson 8-2.1 Concluding Insights and Perspectives18分鐘
Module 8 Live Session: March 8, 201422分鐘
2 個閱讀材料
Module 8 Overview10分鐘
Lesson 8-1 and 8-2 Readings10分鐘
3 個練習
Lesson 8-1 Practice Quiz4分鐘
Lesson 8-2 Practice Quiz4分鐘
Module 8 Quiz20分鐘
4.5
6 個審閱熱門審閱
great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.
講師
Madhu Viswanathan
Diane and Steven N. Miller Professor in BusinessDepartment of Business Administration
關於 伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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