Lesson 3-1.1 Exchanges and Relationships in Subsistence Marketplaces

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NC

2017年10月28日

great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.

PC

2016年7月12日

Even living into this kind of reality, the academic perspective shows how far is our understanding !!

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Exchanges and Needs in Subsistence Marketplaces

In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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