關於此 專項課程

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This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.
學生職業成果
33%
完成此 專項課程 後開始了新的職業。
12%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
高級
完成時間大約為5 個月
建議 2 小時/週
英語(English)
學生職業成果
33%
完成此 專項課程 後開始了新的職業。
12%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
高級
完成時間大約為5 個月
建議 2 小時/週
英語(English)

此專項課程包含 4 門課程

課程1

課程 1

企业战略分析基础

4.4
563 個評分
133 條評論
課程2

課程 2

市场分析基础

4.6
658 個評分
173 條評論
課程3

課程 3

商业案例分析:ACCENTURE

3.7
187 個評分
62 條評論
課程4

課程 4

毕业项目:利用公开数据创造价值

4.0
37 個評分
9 條評論

提供方

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ESSEC商学院

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