課程信息
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100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為9 小時

英語(English)

字幕:英語(English), 西班牙語(Spanish)

您將獲得的技能

History Of AdvertisingAdvertisingAdvertising StrategyAdvertising Techniques

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為9 小時

英語(English)

字幕:英語(English), 西班牙語(Spanish)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

What is advertising and where did it come from?

5 個視頻 (總計 81 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
1.2 A Brief History of Advertising in America 25分鐘
1.3 Media and Advertising 27分鐘
1.4 About the Hartman Center at Duke University 2分鐘
1.5 About the Advertising Educational Foundation 2分鐘
1 個閱讀材料
What Is Advertising?10分鐘
1 個練習
Week 1 Quiz20分鐘
2
完成時間為 2 小時

Am I being manipulated by advertising?

3 個視頻 (總計 63 分鐘), 1 個閱讀材料, 1 個測驗
3 個視頻
2.2 Public Perception of the Advertising Profession 19分鐘
2.3 Ethics and Advertsing 20分鐘
1 個閱讀材料
Am I Being Manipulated?10分鐘
1 個練習
Week 2 Quiz20分鐘
3
完成時間為 2 小時

What's in an ad beyond that which meets the eye?

3 個視頻 (總計 73 分鐘), 1 個閱讀材料, 1 個測驗
3 個視頻
3.2 Interpreting TV Commercials 22分鐘
3.3 Thinking about Interpretation 26分鐘
1 個閱讀材料
What's in an Ad Beyond That Which Meets the Eye?10分鐘
1 個練習
Week 3 Quiz20分鐘
4
完成時間為 2 小時

How do ads get made?

3 個視頻 (總計 62 分鐘), 1 個閱讀材料, 1 個測驗
3 個視頻
4.2 Creativity Case Study 19分鐘
4.3 The Role of Research in Advertising 24分鐘
1 個閱讀材料
How Do Ads Get Made?10分鐘
1 個練習
Week 4 Quiz 20分鐘
4.7
69 個審閱Chevron Right

17%

通過此課程獲得實實在在的工作福利

20%

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來自广告与社会的熱門評論

創建者 KDJun 15th 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

創建者 GGMay 3rd 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

講師

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Professor William M. O'Barr

Professor
Cultural Anthropology, Sociology and English

關於 杜克大学

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

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