課程信息

64,895 次近期查看

學生職業成果

17%

通過此課程獲得實實在在的工作福利

20%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為11 小時
英語(English)
字幕:英語(English), 西班牙語(Spanish)

您將獲得的技能

History Of AdvertisingAdvertisingAdvertising StrategyAdvertising Techniques

學生職業成果

17%

通過此課程獲得實實在在的工作福利

20%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為11 小時
英語(English)
字幕:英語(English), 西班牙語(Spanish)

提供方

杜克大学 徽標

杜克大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 2 小時

What is advertising and where did it come from?

完成時間為 2 小時
5 個視頻 (總計 81 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
1.2 A Brief History of Advertising in America 25分鐘
1.3 Media and Advertising 27分鐘
1.4 About the Hartman Center at Duke University 2分鐘
1.5 About the Advertising Educational Foundation 2分鐘
1 個閱讀材料
What Is Advertising?10分鐘
1 個練習
Week 1 Quiz20分鐘
2

2

完成時間為 2 小時

Am I being manipulated by advertising?

完成時間為 2 小時
3 個視頻 (總計 63 分鐘), 1 個閱讀材料, 1 個測驗
3 個視頻
2.2 Public Perception of the Advertising Profession 19分鐘
2.3 Ethics and Advertsing 20分鐘
1 個閱讀材料
Am I Being Manipulated?10分鐘
1 個練習
Week 2 Quiz20分鐘
3

3

完成時間為 2 小時

What's in an ad beyond that which meets the eye?

完成時間為 2 小時
3 個視頻 (總計 73 分鐘), 1 個閱讀材料, 1 個測驗
3 個視頻
3.2 Interpreting TV Commercials 22分鐘
3.3 Thinking about Interpretation 26分鐘
1 個閱讀材料
What's in an Ad Beyond That Which Meets the Eye?10分鐘
1 個練習
Week 3 Quiz20分鐘
4

4

完成時間為 2 小時

How do ads get made?

完成時間為 2 小時
3 個視頻 (總計 62 分鐘), 1 個閱讀材料, 1 個測驗
3 個視頻
4.2 Creativity Case Study 19分鐘
4.3 The Role of Research in Advertising 24分鐘
1 個閱讀材料
How Do Ads Get Made?10分鐘
1 個練習
Week 4 Quiz 20分鐘

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