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初級
完成時間大約為4 小時
英語(English)
字幕:英語(English), 法語(French), 西班牙語(Spanish)

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Strategic ManagementNegotiationBusiness StrategyMarket (Economics)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為4 小時
英語(English)
字幕:英語(English), 法語(French), 西班牙語(Spanish)

提供方

ESCP Business School 徽標

ESCP Business School

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 1 小時

Introduction

完成時間為 1 小時
3 個閱讀材料
3 個閱讀材料
About this course10分鐘
Objectives of self-assessment activities10分鐘
Final Quiz and Certificat Validation10分鐘
完成時間為 1 小時

Unit 1: Approaching the European market(s)

完成時間為 1 小時
8 個視頻 (總計 29 分鐘)
8 個視頻
Introduction to the unit53
Why doing business in Europe (Prof. Maxime Lefebvre)3分鐘
European markets as engines of growth? (Prof. Boris Durisin)9分鐘
Payments, transfers and currencies in Europe (Carlos Casanueva)3分鐘
Testimony from André Lacroix (CEO - Intertek)4分鐘
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)4分鐘
Conclusion of the unit52
1 個練習
Module 1- Self Assessement2分鐘
2

2

完成時間為 28 分鐘

Unit 2: Innovating in Europe

完成時間為 28 分鐘
7 個視頻 (總計 26 分鐘)
7 個視頻
2.1 Introduction to the unit44
2.2 What about creativity in Europe (Prof. Marie Taillard)6分鐘
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)4分鐘
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)4分鐘
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)7分鐘
2.6 Conclusion of the unit59
1 個練習
Module 2 - Self Assessement2分鐘
3

3

完成時間為 1 小時

Unit 3: Investing in Europe

完成時間為 1 小時
9 個視頻 (總計 36 分鐘)
9 個視頻
3.1 Introduction to the unit57
3.2 Choosing the right location in Europe (Prof. Davide Sola)5分鐘
3.3: Franchising in Europe (Prof. Catherine de Gery)4分鐘
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)4分鐘
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)7分鐘
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)4分鐘
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)4分鐘
3.8 Conclusion of the unit1分鐘
1 個練習
Module 3 - Self Assessement2分鐘
4

4

完成時間為 27 分鐘

Unit 4: Building the value chain

完成時間為 27 分鐘
7 個視頻 (總計 25 分鐘)
7 個視頻
4.1 Introduction to the unit42
Organizing the supply chain in Europe (Prof. Valérie Moatti)6分鐘
Retail management in Europe (Prof. Fabrizio Zerbini)5分鐘
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)3分鐘
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)6分鐘
4.6 Conclusion of the unit47
1 個練習
Module 4 - Self Assessement2分鐘

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