In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development.
提供方
課程信息
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 2 門課程（共 4 門）
初級
Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.
完成時間大約為14 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Digital marketing strategy planning and development
The role of digital channels and omnichannel marketing
The role of 7Ps (product, price, place, promotion, segmentation, targeting and positioning) in digital marketing strategy planning
How to differentiate in the digital marketplace
您將獲得的技能
- Digital Marketing Strategy Planning
- Omnichannel Marketing
- Differentiation in Digital Marketplace
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 2 門課程（共 4 門）
初級
Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.
完成時間大約為14 小時
英語（English）
字幕：英語（English）
提供方
伦敦大学玛丽王后学院
Queen Mary University of London is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone with the potential to succeed. Ranked 117 in the world, the University has over 28000 students and 4400 members of staff. We are a truly global university: over 160 nationalities are represented on our 5 campuses in London, and we also have a presence in Malta, Paris, Athens, Singapore and China. The reach of our education is extended still further through our online provision.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 4 小時
Week 1
This week focuses on digital marketing strategy planning and development. We will discuss the scope and importance of a digital marketing strategy, concentrating on elements of digital marketing strategy such as, SWOT analysis and target market strategy planning. We will then focus on concepts such as digital disruption, internal audit for digital marketing activities, and digital revenue metrics. This week ends with a discussion of target market strategy planning and its role in making a better connection between the company or brand with digital audiences.
完成時間為 4 小時
4 個視頻 （總計 18 分鐘）, 6 個閱讀材料, 6 個測驗
完成時間為 3 小時
Week 2
This week focuses on the role of the marketing mix in digital marketing strategy planning and development. We will discuss the role of influencers in digital marketing strategy, the role of branding and launch of digital products, digital channels of distribution, and the importance of pricing in the digital marketplace. This week ends with a discussion of pricing strategies.
完成時間為 3 小時
4 個視頻 （總計 15 分鐘）, 6 個閱讀材料, 4 個測驗
完成時間為 3 小時
Week 3
This week focuses on the role of promotion, processes, people and physical evidence in digital marketing planning and development. We will first examine promotion and advertising in the digital marketplace, before moving on to the role of processes in the digital marketing mix. This week will also focus on the importance of people in generating content and contributing to digital marketing strategy. Finally, this week ends with a discussion on the role of physical evidence in a digital marketing strategy.
完成時間為 3 小時
4 個視頻 （總計 14 分鐘）, 6 個閱讀材料, 5 個測驗
完成時間為 4 小時
Week 4
This week builds on existing knowledge and further emphasises on segmentation, targeting and positioning as elements of digital marketing strategy planning and development. We will use existing knowledge to elaborate on strategic positioning and differentiation in the digital marketplace. The week ends with a discussion on the characteristics of digital marketing strategy for the future.
完成時間為 4 小時
4 個視頻 （總計 14 分鐘）, 7 個閱讀材料, 7 個測驗
關於 Digital Consumer Search and Marketing 專項課程
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.
常見問題
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
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還有其他問題嗎？請訪問 學生幫助中心。
