- Search Engine Marketing (SEM)
- Digital Marketing Strategy
- Content Marketing
- Demand Analysis and Conversion
- Search Engine Optimization (SEO)
- Digital transformation
- Consumer Experience
- Digital Media Channels
- Digital Marketing Strategy Planning
- Omnichannel Marketing
- Differentiation in Digital Marketplace
- Viral Marketing
Digital Consumer Search and Marketing 專項課程
Optimise Marketing Efforts across Digital Channels. Design and implement digital marketing strategies.
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您將學到的內容有
Search Engine Optimization (SEO)
Content Marketing, Social Media Marketing
Mobile Marketing, Pay Per Click (PPC)
How digital transformation changed the marketing landscape and consumer experience
您將獲得的技能
關於此 專項課程
應用的學習項目
Analyse how successfully real-life companies have implemented key relevant topics in their digital marketing strategies. Apply your knowledge in a practical context, through reflective tasks, case studies and creating your own digital marketing plan.
For marketing specialists and managers with limited experience in digital marketing tools, strategies and their influence on digital consumer search.
For marketing specialists and managers with limited experience in digital marketing tools, strategies and their influence on digital consumer search.
專項課程的運作方式
加入課程
Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。
實踐項目
每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。
獲得證書
在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

此專項課程包含 4 門課程
Foundations of Digital Consumer Search and Marketing
This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape.
Reshaping Consumer Search
In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development.
Reimagining Consumer Experience
In this course, you will focus on the implementation and practice of a connected digital marketing strategy.
Sensing Consumer Insights
In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics.
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伦敦大学玛丽王后学院
Queen Mary University of London is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone with the potential to succeed. Ranked 117 in the world, the University has over 28000 students and 4400 members of staff. We are a truly global university: over 160 nationalities are represented on our 5 campuses in London, and we also have a presence in Malta, Paris, Athens, Singapore and China. The reach of our education is extended still further through our online provision.
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