In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
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課程信息
18,958 次近期查看
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100% 在線
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第 1 門課程（共 3 門）
初級
No previous background knowledge is required.
完成時間大約為7 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
您將獲得的技能
- Press Release
- Public Relations
- Branding
- Influencers
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 3 門）
初級
No previous background knowledge is required.
完成時間大約為7 小時
英語（English）
字幕：英語（English）
提供方
科罗拉多大学波德分校
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Defining Public Relations
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
完成時間為 2 小時
6 個視頻 （總計 45 分鐘）, 3 個閱讀材料, 1 個測驗
完成時間為 2 小時
The 4-Step Process in Public Relations
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
完成時間為 2 小時
4 個視頻 （總計 43 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 2 小時
Corporate Social Responsibility
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
完成時間為 2 小時
4 個視頻 （總計 33 分鐘）, 3 個閱讀材料, 1 個測驗
完成時間為 1 小時
Working in Public Relations
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
完成時間為 1 小時
5 個視頻 （總計 30 分鐘）
審閱
- 5 stars75.65%
- 4 stars17.76%
- 3 stars4.60%
- 2 stars0.65%
- 1 star1.31%
來自PRINCIPLES OF PUBLIC RELATIONS的熱門評論
由 FD 提供2022年6月14日
EXCELLENT IVE GOT TO UNDERSTAND HOW TO IMPROVE ON PR STRATEGICS AND SKILLS
由 HA 提供2022年5月28日
the videos are too long most of the time i get distracted , it is better to make the videos short. The best vedio is the one that does not exceed 3 minutes so that the viewer does not get bored.
由 TW 提供2022年6月4日
It is very impactful and lectures were well delivered
由 CZ 提供2022年1月25日
A Great Course with valuable insights for PR Practitioners.
關於 Introduction to Public Relations and the Media 專項課程
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
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