學生對 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的評價和反饋

Interesting accurate course.

Good - need to be

Very Good Course

Outstanding!!

Very useful

Need more

good

good

n

E

Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.

Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.

On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding

the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.

Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…

Giving 3 stars not for the content but for the quality, sound quality in some videos is very bad and in one video the interview was in a foreign language and subtitles were not there

There are many typographical and continuity errors in this course. The quality of the videos is also questionable.

Some part of the videos were inaudible and the transcripts were not well done

Good overview but lacks specific information that would be useful.

I think the model quizes are not hard, but very tricky

I would have liked to jave more practical cases

Good; need more Live examples

Accent not good enough

Good, lengthy!

S

This course is hard to rate. The information itself was great, and I learned a lot. It actually felt a lot like a regular college course, which impressed me. However, the course was plagued with technical problems basically every step of the way, so getting that learning done was extremely difficult.