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返回到 Positioning: What you need for a successful Marketing Strategy

學生對 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的評價和反饋

4.5
752 個評分
160 條評論

課程概述

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

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NK
2016年12月20日

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO
2018年2月7日

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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26 - Positioning: What you need for a successful Marketing Strategy 的 50 個評論(共 157 個)

創建者 Valeria M G

2020年2月19日

Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!

創建者 Julien H

2020年1月12日

Great teacher, loved the many examples that were given.

The only problem I had was with the audio quality when the video was recorded in public.

Thank you !

創建者 Kasuntha M

2021年2月7日

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

創建者 Mohammad M

2016年7月8日

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

創建者 Karthik P R

2020年6月3日

It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!

創建者 Manikandan K

2018年9月25日

it was a great experience and modular course for to under stand market and sell the products in difference environment

創建者 Edgar

2016年11月9日

Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.

創建者 Alejandra S

2016年11月14日

I like how the teacher explain the topics and the resources that he used to explain them such as the interviews

創建者 Reynaldo V

2017年10月19日

This was both highly educational and a great source for practical ideas that I'm already using at work.

創建者 Priyesh R

2020年5月31日

Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.

創建者 Jubilee G

2017年6月20日

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

創建者 Ihsan M

2018年10月6日

Super informative course. I really loved this course. Thank you professor and thank you IE.

創建者 Ajay S C

2020年5月15日

Great content. The quizzes are extremely engaging and challenging at the same time.

創建者 Izabella C

2020年4月30日

The course covered all the promised content and was well explained bu the teacher.

創建者 Saurabh M

2017年2月20日

Great course and explanations were in detail. Would highly recommend this course.

創建者 Shabanova O

2019年1月19日

I like it. This course was interesting and full of knowledge. Thank you Coursera

創建者 Savdar I

2018年3月12日

Highly recommended for young entrepreneur and start-up entrepreneur especially.

創建者 Kehinde D

2020年5月10日

Great course but it was quite tough since I do not have a marketing backgroud

創建者 Naveed I

2020年5月9日

This course is really really helpful in my career thanks to positioning team

創建者 Abhishek S

2020年2月23日

Wonderful learning with great insights from real life Case Studies, Thanks

創建者 SALLY Y Y L

2017年11月3日

It was a great basic course in marketing. Thanks for the knowledge shared.

創建者 ASHWIN U S

2016年7月18日

Great course! Wonderful learning experience! Would strongly recommend!! :)

創建者 JOHN P B

2019年6月24日

This is an amazing course which is quite interesting and informative.

創建者 Sthepanie P

2019年9月8日

Course material is straightforward and simple. Really learned a lot.

創建者 Karlanie B

2018年10月24日

Very helpful. Clear, easy to understand and entertaining. Thank you