Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
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來自POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY的熱門評論
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.\n\nOn the negative side: Some of the readings are hard to access on the warc site.
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy\n\nExplanation of professor is excellent when it comes to examples, but content wise
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
Very good presentation skills and quality of the informations presented. I would suggest to provide scripts/and presentations to ease the studying process.\n\nBest regards
Great teacher, loved the many examples that were given.\n\nThe only problem I had was with the audio quality when the video was recorded in public.\n\nThank you !
If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.
關於 营销战略 專項課程