Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
提供方
The Neuromarketing Toolbox
哥本哈根商学院課程信息
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初級
完成時間大約為19 小時
英語（English）
字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為19 小時
英語（English）
字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Week 1: Introduction to Neuromarketing
This week will give you an overview of the different measurement tools within neuromarketing.
完成時間為 3 小時
7 個視頻 （總計 39 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 4 小時
Week 2: Eye-Tracking
Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.
完成時間為 4 小時
7 個視頻 （總計 42 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 3 小時
Week 3: Arousal & Emotions 1
In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.
完成時間為 3 小時
5 個視頻 （總計 23 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 3 小時
Week 4: Arousal & Emotions 2
In this week you will learn about the specific techniques to measure arousal and emotional responses.
完成時間為 3 小時
6 個視頻 （總計 31 分鐘）, 1 個閱讀材料, 1 個測驗
審閱
來自THE NEUROMARKETING TOOLBOX的熱門評論
由 SC 提供2020年9月28日
Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.
由 LS 提供2019年11月29日
Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!
由 PM 提供2020年9月14日
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
由 AS 提供2020年9月17日
Really interesting with visuals. Other university courses are not able to capture my attention like this one.
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