課程信息

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可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為20 小時
英語(English)
字幕:英語(English)

您將學到的內容有

  • Analyse the concept of customer value and its importance to an organisation.

  • Explore the types of customer data that are collected, both by traditional and digital methods.

  • Examine the tools used and determine what works best to solve which problem.

  • Use customer data to both understand the current situation and develop and drive strategy.

可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為20 小時
英語(English)
字幕:英語(English)

提供方

麦考瑞大学 徽標

麦考瑞大学

立即開始攻讀碩士學位

此 課程 隸屬於 麦考瑞大学 提供的 100% 在線 Global Master of Business Administration (Global MBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 3 小時

The primacy of customer value

完成時間為 3 小時
6 個視頻 (總計 27 分鐘), 2 個閱讀材料, 2 個測驗
6 個視頻
Week 1 outline1分鐘
1.1 It’s not about you, it’s about them: The primacy of the customer6分鐘
1.2 Customer-centred thinking is the new black5分鐘
1.3 Digging for gold – uncovering customer value6分鐘
1.4 Habit corner: Becoming more customer-centred3分鐘
2 個閱讀材料
Explore further resources1小時
Practice task: Permission marketing30分鐘
2 個練習
Recall 130分鐘
Week 1 quiz1小時
2

2

完成時間為 3 小時

Types of customer data

完成時間為 3 小時
4 個視頻 (總計 22 分鐘), 2 個閱讀材料, 2 個測驗
4 個視頻
2.1 Which types of data are relevant?6分鐘
2.2 The importance of research to knowing your customers6分鐘
2.3 How digital technology has transformed customer data collection7分鐘
2 個閱讀材料
Explore further resources 21小時
Practice task: Market research30分鐘
2 個練習
Recall 230分鐘
Week 2 quiz1小時
3

3

完成時間為 4 小時

Tools for analysing customer data

完成時間為 4 小時
4 個視頻 (總計 23 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
3.1 Making data useful: the DIKW pyramid5分鐘
3.2 Customer journey mapping6分鐘
3.3 Customer journeys and the consumer decision-making process8分鐘
3 個閱讀材料
Become a Global MBA learner10分鐘
Explore further resources 31小時
Practice task: Customer journey mapping30分鐘
2 個練習
Recall 330分鐘
Quiz 31小時
4

4

完成時間為 3 小時

Combining tools for meaningful insight

完成時間為 3 小時
4 個視頻 (總計 19 分鐘), 2 個閱讀材料, 2 個測驗
4 個視頻
4.1 Turning information into knowledge: Attribution models6分鐘
4.2 Making information meaningful and eliminating bias6分鐘
4.3 Extracting knowledge from Google Analytics4分鐘
2 個閱讀材料
Explore further resources 41小時
Practice task - Connecting with customer using data30分鐘
2 個練習
Recall 430分鐘
Week 41小時

審閱

來自MARKETING ANALYTICS: KNOW YOUR CUSTOMERS的熱門評論

查看所有評論

關於 Analysing: Numeric and digital literacies 專項課程

Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers)....
Analysing: Numeric and digital literacies

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