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學生對 麦考瑞大学 提供的 Marketing analytics: Know your customers 的評價和反饋

4.7
284 個評分
71 條評論

課程概述

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

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RS
2020年10月16日

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

ND
2020年9月2日

Excellent course! I learned a lot about the markets and the importance of the Customers and as well of course about the Big Data.

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1 - Marketing analytics: Know your customers 的 25 個評論(共 71 個)

創建者 Ishaan T

2020年4月17日

Very well explained, loved the intro music before starting a session, also loved the provided reading section which includes TED Talks... Well, for me the provided video link in a reading section was too long.... but that's not a problem I guess... Thanks for this wonderful experience, sir!!!!!!!

創建者 Wai C

2020年7月2日

This course is amazing that it is absolutely suitable for the beginners to learn more about what marketing is, what is the current trend of marketing, what are the possible marketing tools many marketers are currently using for their business, etc. The lecturer explains the concepts quite clear and every five-minute video is fruitful with useful content.

Some of the readings are quite long to read, and there are quite many podcasts, which is quite difficult for me who is a weak English-listener. Overall it is still nice.

創建者 Dhinesh A D

2020年9月23日

This course provides great insights on digital marketing tools available, using them optimally to promote the business. The lectures stresses the importance of targeting and the limitation of retargeting in the digital platform.

創建者 Roberto E D L P

2020年7月7日

This in an excellent course... Instructor, in my humble opinion, needs to be more energetic but the information he delivers is top notch! ... If you are a marketing enthusiast you definitively need to take a look at this course!

創建者 SUSHANT

2021年8月15日

Great course. Coursera provides wonderful opportunity for analytics learners through the course. Well designed course packed with assignments. Just Loved every lessons of the course. Thank you Coursera.

創建者 Ruturaj S S

2020年10月17日

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

創建者 María Á J

2021年6月3日

Es un curso muy completo que te ayuda a comprender porque y como la estrategia de tu empresa debe estar dirigida hacia el consumidor.

創建者 Neri A M D

2020年9月3日

Excellent course! I learned a lot about the markets and the importance of the Customers and as well of course about the Big Data.

創建者 Diego D

2021年4月29日

Having completed the entire course (all 4 modules) I can easily say that it is the most interesting part of the training. Nice!

創建者 18100278 N Y N

2021年9月10日

This course gave me numerous and realistic knowledge ever! When you access it, don't skip any practice tasks, remember it!

創建者 Roscelle A O

2020年5月25日

I learned a lot from this course, specially in understanding customers and how marketing is important to one's business.

創建者 Rinshad A

2020年5月11日

It really a wonderful course which help us to to treat our customers efficiently and know more about customer services

創建者 Naman B

2020年6月23日

Superb contents. Very high level of difficulty. Excellent clarity based on detailed analysis with explanation.

創建者 CHANGAVALLI V C

2020年4月18日

A very useful course specially for those students who are about to enter the corporate world

創建者 SHAHSADA C P

2020年6月9日

it is exactly a superb course.i learned more and more about marketing.thank you so much.

創建者 N P R

2020年7月9日

Very engaging course and Extremely useful for my personal and professional development.

創建者 Gurpreet K

2020年5月21日

Its Very Beneficial for people who wanna make their career in Marketing.

創建者 Mến H

2021年9月30日

I learned a lot from the course Thanks for teaching! It is very useful.

創建者 SIDHARTH N

2020年5月19日

Very helpful course ..... i think everyone should opt for this course

創建者 Shivam G

2020年5月23日

The content was easy to grasp and the resources were very relatable.

創建者 SHUBHAM M

2020年4月12日

The course was really helpful and many thing were new for me.

創建者 Bader A

2020年4月11日

very informative and enjoyable subjects and inspiring videos

創建者 Juan C C M

2021年7月11日

Muy buen curso y con buen apoyo de lecturas, audio y videos

創建者 Venkateswararao N D

2020年5月19日

Excellent Course videos, training aids and survey reports

創建者 Bhavesh L

2020年5月27日

Excellent course content delivered by very good tutor.