Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
提供方
时尚和奢侈品公司管理
博科尼大学課程信息
194,555 次近期查看
學生職業成果
34%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
完成時間大約為12 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 波斯語
您將獲得的技能
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
學生職業成果
34%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
完成時間大約為12 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 波斯語
提供方
博科尼大学
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
完成時間為 3 小時
10 個視頻 （總計 55 分鐘）, 8 個閱讀材料
完成時間為 2 小時
The Evolution of Business Models: From Designers to Fast Fashion Retailers
完成時間為 2 小時
16 個視頻 （總計 125 分鐘）, 1 個閱讀材料
完成時間為 2 小時
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
完成時間為 2 小時
8 個視頻 （總計 50 分鐘）, 2 個閱讀材料, 1 個測驗
完成時間為 2 小時
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
完成時間為 2 小時
7 個視頻 （總計 100 分鐘）, 3 個閱讀材料
審閱
來自时尚和奢侈品公司管理的熱門評論
由 KM 提供2020年6月8日
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
由 VK 提供2020年1月30日
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
由 PM 提供2017年3月1日
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
由 OH 提供2019年11月29日
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
常見問題
我什么时候能够访问课程视频和作业？
我购买证书后会得到什么？
Is financial aid available?
完成课程后，我会获得大学学分吗？
還有其他問題嗎？請訪問 學生幫助中心。
