課程信息
4.7
1,704 個評分
428 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為17 小時

建議:5 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

Strategic ManagementBusiness ModelLuxury GoodsBrand Management
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為17 小時

建議:5 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are....
Reading
10 個視頻(共 55 分鐘), 8 個閱讀材料
Video10 個視頻
2. New Trends6分鐘
3. The Dream Factor and Media System4分鐘
4. What Is Luxury?6分鐘
5. Luxury as a Product4分鐘
6. Luxury as a Business3分鐘
7. Luxury as a Culture4分鐘
8. Luxury as a Customer3分鐘
9. What Is Luxury Not?4分鐘
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5分鐘
Reading8 個閱讀材料
Above and Beyond the Course10分鐘
Surviving the Course10分鐘
About Professors10分鐘
Additional Readings & Material10分鐘
Coffee with a Fashion Expert10分鐘
Careers in Fashion and Luxury Companies10分鐘
Best Practices in Fashion and Luxury Companies10分鐘
Slides and Pinterest10分鐘
2
完成時間(小時)
完成時間為 2 小時

The Evolution of Business Models: From Designers to Fast Fashion Retailers

This second week will be significantly denser and more time consuming than the first one. The topic is that of Business Models in Fashion and Luxury, and will give you a lot of important insights on this industry. ...
Reading
16 個視頻(共 125 分鐘), 1 個閱讀材料
Video16 個視頻
Fashion Market Segmentation10分鐘
Business Models Framework5分鐘
Business Models in the Market5分鐘
Luxury Brands6分鐘
Luxury Conglomerates4分鐘
Premium Brands5分鐘
Designer Brands6分鐘
Vertical Retailers - Mass or Fast8分鐘
Interview with Moncler10分鐘
Licensing21分鐘
Interview with Rainbow3分鐘
Textile Industry3分鐘
Ingredient Brands3分鐘
Interview with Albini16分鐘
Interview with Vitale Barberis Canonico11分鐘
Reading1 個閱讀材料
Slides and Pinterest10分鐘
3
完成時間(小時)
完成時間為 2 小時

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it....
Reading
8 個視頻(共 50 分鐘), 2 個閱讀材料, 1 個測驗
Video8 個視頻
The Concept of Stylistic Identity5分鐘
How to Develop a Collection7分鐘
Brand Identity7分鐘
Case Study: Woolmark2分鐘
Interview: Landor and Associates8分鐘
Case Study: DSQUARED27分鐘
Case Study: BOTTEGA VENETA3分鐘
Reading2 個閱讀材料
Slides and Pinterest10分鐘
About Quizzes - Read carefully10分鐘
Quiz1 個練習
Modules 1-340分鐘
4
完成時間(小時)
完成時間為 2 小時

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

Week 4 will cover another very crucial topic: Communication. Communication per se is an extremely rich and broad topic and the fashion and luxury industry requires a specific and dedicated chapter as it encompasses unique aspects that need to be correctly addressed and understood. ...
Reading
7 個視頻(共 100 分鐘), 3 個閱讀材料
Video7 個視頻
How to Build a Strong Communication Identity12分鐘
Masstige19分鐘
The Digital Challenge4分鐘
Round Table with International Bocconi Students18分鐘
Interview with Tomaso Galli18分鐘
Interview with Attila & Co.14分鐘
Reading3 個閱讀材料
Slides and Pinterest10分鐘
Additional Material10分鐘
How is 3D printing changing fashion?10分鐘
4.7
職業方向

53%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 PMMar 2nd 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

創建者 MMSep 27th 2017

I really enjoyed all the course because it gives a great overview of the industry. It is well structured between theory and examples / interview. Hope you create a second and more advanced course

講師

Avatar

Erica Corbellini

Director
MAFED - Master in Fashion, Experience and Design Management
Avatar

Stefania Saviolo

Director
Luxury & Fashion Knowledge Center - SDA Bocconi

關於 Università Bocconi

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online....

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心