Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
时尚和奢侈品公司管理
博科尼大学課程信息
235,245 次近期查看
學生職業成果
50%
完成這些課程後已開始新的職業生涯
45%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為11 小時
英語（English）
字幕：英語（English）, 波斯語
您將獲得的技能
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
學生職業成果
50%
完成這些課程後已開始新的職業生涯
45%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為11 小時
英語（English）
字幕：英語（English）, 波斯語
提供方
博科尼大学
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
完成時間為 3 小時
10 個視頻 （總計 55 分鐘）, 8 個閱讀材料
10 個視頻
2. New Trends6分鐘
3. The Dream Factor and Media System4分鐘
4. What Is Luxury?6分鐘
5. Luxury as a Product4分鐘
6. Luxury as a Business3分鐘
7. Luxury as a Culture4分鐘
8. Luxury as a Customer3分鐘
9. What Is Luxury Not?4分鐘
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5分鐘
8 個閱讀材料
Above and Beyond the Course10分鐘
Surviving the Course10分鐘
About Professors10分鐘
Additional Readings & Material10分鐘
Coffee with a Fashion Expert10分鐘
Careers in Fashion and Luxury Companies10分鐘
Best Practices in Fashion and Luxury Companies10分鐘
Slides and Pinterest10分鐘
完成時間為 2 小時
The Evolution of Business Models: From Designers to Fast Fashion Retailers
完成時間為 2 小時
16 個視頻 （總計 125 分鐘）, 1 個閱讀材料
16 個視頻
Introduction1分鐘
Fashion Market Segmentation10分鐘
Business Models Framework5分鐘
Business Models in the Market5分鐘
Luxury Brands6分鐘
Luxury Conglomerates4分鐘
Premium Brands5分鐘
Designer Brands6分鐘
Vertical Retailers - Mass or Fast8分鐘
Interview with Moncler10分鐘
Licensing21分鐘
Interview with Rainbow3分鐘
Textile Industry3分鐘
Ingredient Brands3分鐘
Interview with Albini16分鐘
Interview with Vitale Barberis Canonico11分鐘
1 個閱讀材料
Slides and Pinterest10分鐘
完成時間為 2 小時
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
完成時間為 2 小時
8 個視頻 （總計 50 分鐘）, 2 個閱讀材料, 1 個測驗
8 個視頻
The Concept of Stylistic Identity5分鐘
How to Develop a Collection7分鐘
Brand Identity7分鐘
Case Study: Woolmark2分鐘
Interview: Landor and Associates8分鐘
Case Study: DSQUARED27分鐘
Case Study: BOTTEGA VENETA3分鐘
2 個閱讀材料
Slides and Pinterest10分鐘
About Quizzes - Read carefully10分鐘
1 個練習
Modules 1-330分鐘
完成時間為 2 小時
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
完成時間為 2 小時
7 個視頻 （總計 100 分鐘）, 3 個閱讀材料
7 個視頻
How to Build a Strong Communication Identity12分鐘
Masstige19分鐘
The Digital Challenge4分鐘
Round Table with International Bocconi Students18分鐘
Interview with Tomaso Galli18分鐘
Interview with Attila & Co.14分鐘
3 個閱讀材料
Slides and Pinterest10分鐘
Additional Material10分鐘
How is 3D printing changing fashion?10分鐘
審閱
來自时尚和奢侈品公司管理的熱門評論
由 KM 提供2020年6月8日
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
由 PM 提供2017年3月1日
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
由 OH 提供2019年11月29日
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
由 VK 提供2020年1月30日
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
常見問題
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我购买证书后会得到什么？
您购买证书后，将有权访问所有课程材料，包括评分作业。完成课程后，您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以向无法承担学费的学生提供助学金。点击左侧‘注册’按钮下的‘助学金’链接即可申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。了解详情。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
還有其他問題嗎？請訪問 學生幫助中心。
