課程信息

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學生職業成果

50%

完成這些課程後已開始新的職業生涯

45%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
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可靈活調整截止日期
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完成時間大約為11 小時
英語(English)
字幕:英語(English), 波斯語

您將獲得的技能

Strategic ManagementBusiness ModelLuxury GoodsBrand Management

學生職業成果

50%

完成這些課程後已開始新的職業生涯

45%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為11 小時
英語(English)
字幕:英語(English), 波斯語

提供方

博科尼大学 徽標

博科尼大学

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up98%(18,106 個評分)Info
1

1

完成時間為 3 小時

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

完成時間為 3 小時
10 個視頻 (總計 55 分鐘), 8 個閱讀材料
10 個視頻
2. New Trends6分鐘
3. The Dream Factor and Media System4分鐘
4. What Is Luxury?6分鐘
5. Luxury as a Product4分鐘
6. Luxury as a Business3分鐘
7. Luxury as a Culture4分鐘
8. Luxury as a Customer3分鐘
9. What Is Luxury Not?4分鐘
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5分鐘
8 個閱讀材料
Above and Beyond the Course10分鐘
Surviving the Course10分鐘
About Professors10分鐘
Additional Readings & Material10分鐘
Coffee with a Fashion Expert10分鐘
Careers in Fashion and Luxury Companies10分鐘
Best Practices in Fashion and Luxury Companies10分鐘
Slides and Pinterest10分鐘
2

2

完成時間為 2 小時

The Evolution of Business Models: From Designers to Fast Fashion Retailers

完成時間為 2 小時
16 個視頻 (總計 125 分鐘), 1 個閱讀材料
16 個視頻
Fashion Market Segmentation10分鐘
Business Models Framework5分鐘
Business Models in the Market5分鐘
Luxury Brands6分鐘
Luxury Conglomerates4分鐘
Premium Brands5分鐘
Designer Brands6分鐘
Vertical Retailers - Mass or Fast8分鐘
Interview with Moncler10分鐘
Licensing21分鐘
Interview with Rainbow3分鐘
Textile Industry3分鐘
Ingredient Brands3分鐘
Interview with Albini16分鐘
Interview with Vitale Barberis Canonico11分鐘
1 個閱讀材料
Slides and Pinterest10分鐘
3

3

完成時間為 2 小時

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

完成時間為 2 小時
8 個視頻 (總計 50 分鐘), 2 個閱讀材料, 1 個測驗
8 個視頻
The Concept of Stylistic Identity5分鐘
How to Develop a Collection7分鐘
Brand Identity7分鐘
Case Study: Woolmark2分鐘
Interview: Landor and Associates8分鐘
Case Study: DSQUARED27分鐘
Case Study: BOTTEGA VENETA3分鐘
2 個閱讀材料
Slides and Pinterest10分鐘
About Quizzes - Read carefully10分鐘
1 個練習
Modules 1-340分鐘
4

4

完成時間為 2 小時

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

完成時間為 2 小時
7 個視頻 (總計 100 分鐘), 3 個閱讀材料
7 個視頻
How to Build a Strong Communication Identity12分鐘
Masstige19分鐘
The Digital Challenge4分鐘
Round Table with International Bocconi Students18分鐘
Interview with Tomaso Galli18分鐘
Interview with Attila & Co.14分鐘
3 個閱讀材料
Slides and Pinterest10分鐘
Additional Material10分鐘
How is 3D printing changing fashion?10分鐘

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