Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
提供方
时尚和奢侈品公司管理
博科尼大学
課程信息
173,002 次近期查看
學生職業成果
50%
完成這些課程後已開始新的職業生涯
45%
通過此課程獲得實實在在的工作福利
您將獲得的技能
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
學生職業成果
50%
完成這些課程後已開始新的職業生涯
45%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
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完成時間大約為18 小時
英語（English）
字幕：英語（English）
提供方
博科尼大学
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
完成時間為 3 小時
10 個視頻 （總計 55 分鐘）, 8 個閱讀材料
10 個視頻
2. New Trends6分鐘
3. The Dream Factor and Media System4分鐘
4. What Is Luxury?6分鐘
5. Luxury as a Product4分鐘
6. Luxury as a Business3分鐘
7. Luxury as a Culture4分鐘
8. Luxury as a Customer3分鐘
9. What Is Luxury Not?4分鐘
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5分鐘
8 個閱讀材料
Above and Beyond the Course10分鐘
Surviving the Course10分鐘
About Professors10分鐘
Additional Readings & Material10分鐘
Coffee with a Fashion Expert10分鐘
Careers in Fashion and Luxury Companies10分鐘
Best Practices in Fashion and Luxury Companies10分鐘
Slides and Pinterest10分鐘
完成時間為 2 小時
The Evolution of Business Models: From Designers to Fast Fashion Retailers
完成時間為 2 小時
16 個視頻 （總計 125 分鐘）, 1 個閱讀材料
16 個視頻
Introduction1分鐘
Fashion Market Segmentation10分鐘
Business Models Framework5分鐘
Business Models in the Market5分鐘
Luxury Brands6分鐘
Luxury Conglomerates4分鐘
Premium Brands5分鐘
Designer Brands6分鐘
Vertical Retailers - Mass or Fast8分鐘
Interview with Moncler10分鐘
Licensing21分鐘
Interview with Rainbow3分鐘
Textile Industry3分鐘
Ingredient Brands3分鐘
Interview with Albini16分鐘
Interview with Vitale Barberis Canonico11分鐘
1 個閱讀材料
Slides and Pinterest10分鐘
完成時間為 2 小時
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
完成時間為 2 小時
8 個視頻 （總計 50 分鐘）, 2 個閱讀材料, 1 個測驗
8 個視頻
The Concept of Stylistic Identity5分鐘
How to Develop a Collection7分鐘
Brand Identity7分鐘
Case Study: Woolmark2分鐘
Interview: Landor and Associates8分鐘
Case Study: DSQUARED27分鐘
Case Study: BOTTEGA VENETA3分鐘
2 個閱讀材料
Slides and Pinterest10分鐘
About Quizzes - Read carefully10分鐘
1 個練習
Modules 1-340分鐘
完成時間為 2 小時
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
完成時間為 2 小時
7 個視頻 （總計 100 分鐘）, 3 個閱讀材料
7 個視頻
How to Build a Strong Communication Identity12分鐘
Masstige19分鐘
The Digital Challenge4分鐘
Round Table with International Bocconi Students18分鐘
Interview with Tomaso Galli18分鐘
Interview with Attila & Co.14分鐘
3 個閱讀材料
Slides and Pinterest10分鐘
Additional Material10分鐘
How is 3D printing changing fashion?10分鐘
審閱
4.7
來自时尚和奢侈品公司管理的熱門評論
由 PM 提供Mar 1, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
由 VK 提供Jan 30, 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
由 OH 提供Nov 29, 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
由 MA 提供Nov 24, 2016
I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!
由 SG 提供Jun 17, 2019
Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.
由 WR 提供Jan 6, 2018
Fun and interesting course with a lot of in-depth information on the inner workings of the fashion industry and on how to start understanding building your own brand to a success. Thanks!
由 CC 提供Nov 16, 2017
Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.
由 VS 提供Jan 26, 2017
hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...\n\nkindly help,\n\nor mail the details on vandanasingh904@gmail.com
由 SK 提供Dec 22, 2019
I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.
由 DB 提供Jun 23, 2017
Very interesting course. Covers many topics of the world of fashion and retail. Can be understood by anyone and gives a proper introduction to luxury companies' management. Thank you
由 AA 提供May 25, 2017
I have really enjoyed this course. It has given me a vast amount of a crucial information. The value of the all extra materials, Pinterest boards, overviews cannot be overestimated.
由 DA 提供Nov 18, 2017
This course was for me an introduction to a mystique but fascination niche. I have a high-level view now of how this business works, which was the goal when I started this course.
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