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Management of Fashion and Luxury Companies, Università Bocconi

4.7
1,719 個評分
432 個審閱

課程信息

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

熱門審閱

創建者 PM

Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

創建者 MM

Sep 27, 2017

I really enjoyed all the course because it gives a great overview of the industry. It is well structured between theory and examples / interview. Hope you create a second and more advanced course

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421 個審閱

創建者 Mikhail Izheykin

Dec 10, 2018

Dear All, let me say thank you very much for this efficient and prolifirent course. I learned a lot.

創建者 YIXIN ZHANG

Dec 09, 2018

An amazing course for those who has never got in touch with fashion industry and would like to step in. Clear structures and easy to understand. The cases and interviews are quite helpful for understanding and make the course not too theoretical.

創建者 Svetlana Shashkova

Nov 27, 2018

Fabulous course to upgrade your knowledge in luxury and fashion management market!

創建者 Mariana Lynch Couto Ranhada Domingues Guedes Cardoso

Nov 18, 2018

This course is very interesting for people who work on the fashion industry and want to further their knowledge on the business. I have to say it is a bit hard for a working person to keep up do date with the course, but the 6 weeks are more than enough to complete the tasks and learn a lot!

創建者 Yogesh Singh Bisht

Nov 10, 2018

The course is well designed, which is compact and gives you an overview of both Luxury and Fashion industry.

創建者 sahar golmohammadi Rostami

Nov 10, 2018

excellent Course, awesome teachers and very useful material and items to learn.

創建者 Nga Lin LUK

Oct 30, 2018

it was very interesting and useful to participate in such a course as it gives me many fundamental knowledge of fashion and luxury industries and how to manage them.

創建者 Elaine Prinsloo

Oct 28, 2018

Loved this course, gained so much information and learnt things about fashion that I never knew before.

創建者 Boris Veselov

Oct 16, 2018

Very-very bad course

創建者 Matteo De Meo

Oct 14, 2018

Great course!