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返回到 时尚和奢侈品公司管理

學生對 博科尼大学 提供的 时尚和奢侈品公司管理 的評價和反饋

4.7
1,906 個評分
474 審閱

課程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

熱門審閱

PM

Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

WZ

Feb 05, 2016

very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.

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1 - 时尚和奢侈品公司管理 的 25 個評論(共 469 個)

創建者 Chitra B

Feb 24, 2019

Amazing course for the beginners and experts in the industry. Reading material and videos are to the point with excellent case studies. I strongly recommend this course to Fashion and Luxury enthusiast

創建者 Riccardo P

Jan 30, 2019

Very interesting course. Lot of information for someone wants to understand the full circle of activities in a fashion/luxury house. Thank you for all the info I learnt and i am sure i will apply most of the info into my daily routines at the office. Would love Bocconi to produce a second course dedicated to communication and retail/distribution. Hope to have the chance to deepen my knowledge with another course. Thank you. Riccardo

創建者 Anastasia

Oct 07, 2018

Personally, I found this course to be less than I expected. Provided information was very general, mostly outdated. I'm a person, who has no experience in this industry, but biggest part of the information was simply obvious to me. Provided slides just repeat what the lecturers say, so nothing extra to learn from there. I would say this is a fun course to take if you just have spare time, but not for learning something for real.

創建者 Viktoria S

Apr 26, 2017

The course overall has good content. But some videos and case studies were dissapointing in terms of uniqueness of information. You could have easily googled it. Tests could also be more challenging. I would defitenely reccomend it to learners who are new to the industry. For others it could be less informative.

創建者 rhema o

Jun 17, 2019

Highly informative and engaging... very relevant and a must for EVERY person looking to get ahead in the luxury sector

創建者 mara j s m

Jun 12, 2019

The course is good, but I had dificult to understand the teachers. Suggestion: update the course content (information), because this area is very inconstant.

創建者 Samiha A

Jun 08, 2019

A great way to learn about the foundations of the industry from a lot of different subject areas- marketing, operations, strategy etc. Both course instructors were knowledgeable, engaging and comprehensive in their delivery of the facts and information.

I really enjoyed this course. It has not only provided me with more useful knowledge on the industry, but taught me elements I can implement in my projects.

創建者 Stephany I

Jun 02, 2019

Incredible content and very useful insights of what Luxury brands are all based on. Incredible interviews and brain-wreck facts too. Highly recommended!

創建者 Mariana Z V

May 28, 2019

I learned so much!!!!

創建者 Uchechi E

May 28, 2019

They pushed me to be more inquisitive about brands, their structuring, and business strategies. Also, I go motivated to do more with my brand. Very exciting course.

創建者 Sam T

May 17, 2019

This was an excellent course. I've engaged in a range of online training courses in the past and this was the best, based on depth and scope of content, as well as additional case study content. Many thanks!

創建者 Lucia P

May 15, 2019

Muy bien estructurado y con contenido e información sumamente útil. Las entrevistas también fueron muy buenas.

創建者 rasha s

May 15, 2019

excellent content, thanks a lot for this opportunity. I am sure that with this certificate I will achieve new horizons in the field of fashion and luxury! I highly recommend it.

創建者 Ананьева А Г

May 11, 2019

Excellent course and professional and sofisticated teachers!

創建者 Ho K Y

May 09, 2019

good

創建者 Cassandra P

May 05, 2019

University of Bocconi was very efficient, the course has good amounts of interviews and extra reading material to add to the main course structure.

創建者 Natalia G

May 03, 2019

I just love the way the professors teach and show you every concept! :)

創建者 Richy I L

Apr 27, 2019

It helps me to understand this industry in a very short time!

創建者 MD. R A

Apr 18, 2019

5*

創建者 Ebru C

Apr 12, 2019

It was great to get an overview and with the additional material provided, I was able to connect myself to apparently important media that is giving you updated information.

創建者 Mahak M

Apr 10, 2019

A very well designed course. It gives you a 360 degree, in-depth experience about managing fashion and luxury companies. For a novice like me, it was a perfect way to divulge into the world of luxury management. I learnt some very interesting concepts, trending business models and fashion terminology which will surely help me in my professional life. They have curated some chosen live-case studies, CEO interviews and additional videos which help immensely in the learning process.

創建者 VITOR M P C

Apr 08, 2019

Awesome!

創建者 Andrea B S

Apr 07, 2019

Great insight into luxury brand content with great case studies to explain the theory

創建者 Maria F C D

Mar 30, 2019

Very interesting from a business and marketing perspective. The classes are very interactive and although the teachers are not native in English their arguments are very clear and easy to understand. Would highly recommend it to anyone who has a marketing background and is interested in learning more about luxury companies.

創建者 Maria A

Mar 28, 2019

Its an excelente course and introduction into fashion and luxury business overall