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完成時間大約為31 小時
英語(English)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為31 小時
英語(English)

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密歇根大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 7 小時

Modules 1 & 2: Course Introduction and Our VUCA Environment Demands a Focus on Stakeholders

完成時間為 7 小時
13 個視頻 (總計 72 分鐘), 15 個閱讀材料, 5 個測驗
13 個視頻
COVID-19 and Implications in this Course4分鐘
Deepwater Horizon: Setting the Stage6分鐘
Perspective Matters and Informs Our Priorities!6分鐘
Crisis Happens! It’s Not “if” but “when” 6分鐘
Module 1 Summary4分鐘
Module 2 Introduction. Who Are Your Stakeholders?4分鐘
Crisis Threatens Stakeholder Value Propositions4分鐘
Introducing JetBlue Airways’ Valentine’s Day Operational Crisis7分鐘
JetBlue’s Attempt to Serve Stakeholder Interests Ahead of a Winter Storm7分鐘
Stakeholder Engagement During a Crisis4分鐘
“No News IS News” During a Crisis5分鐘
Stakeholder Engagement During the COVID-19 Pandemic4分鐘
15 個閱讀材料
Help Us Learn More About You!5分鐘
Welcome to High Stakes Leadership: Leading in Times of Crisis10分鐘
The VUCA Environment10分鐘
Crisis Definition and Expectation Management10分鐘
Case Examples Where Perspective Matters15分鐘
Course Organization, Objectives, Outcomes10分鐘
Organizational Stakeholders and Value Propositions10分鐘
JetBlue’s Attempt to Serve Stakeholder Interests During a Winter Storm: Introduction5分鐘
JetBlue and the Customer Perspective5分鐘
JetBlue and the Crewmember (a.k.a. Employee) Perspective5分鐘
JetBlue and the Regulator Perspective5分鐘
JetBlue and the Media Perspective10分鐘
JetBlue and the Investor Perspective10分鐘
JetBlue and the Competitor Perspective10分鐘
Becoming THE Source of Facts During a Crisis – The Impact of Social Media5分鐘
1 個練習
End of Module 2 Knowledge Validation30分鐘
2

2

完成時間為 7 小時

Modules 3 & 4: Developing Resilience and Understanding Stakeholder Reactions to Crises

完成時間為 7 小時
14 個視頻 (總計 72 分鐘), 8 個閱讀材料, 7 個測驗
14 個視頻
Organizational Resilience Capabilities Are Good For Business5分鐘
Organizational Resilience Goal #1: Anticipating Crisis Through Stakeholder Engagement5分鐘
Organizational Resilience Goal #2: Coping With Crisis Through Stakeholder Involvement6分鐘
Organizational Resilience Goal #3: Developing Stronger Relationships With Stakeholders After a Crisis6分鐘
Applying the Model to the COVID-19 Pandemic 4分鐘
Resilience Increases When We Demonstrate Commitment to Our Stakeholders Before, During, and After a Crisis3分鐘
Module 4 Introduction. Stakeholder Value Propositions Inform Their Reactions to Crisis5分鐘
Trigger Events and the Precipitation of Crisis5分鐘
Stakeholder Evaluation of Trigger Events6分鐘
Stakeholder Responses to Crises and the Outcomes They Produce4分鐘
Applying the Model to a JetBlue Operational Crisis7分鐘
Predicting Stakeholder Reactions Can Help Us Craft Communication Plans4分鐘
Summarizing the Value of Predicting Stakeholder Reactions to Crises3分鐘
8 個閱讀材料
A Model for Understanding Organizational Resilience5分鐘
Key Factors for Organizational Resilience – The Anticipation Stage10分鐘
Key Factors for Organizational Resilience – The Coping Stage5分鐘
Key Factors for Organizational Resilience – The Adaptation Stage10分鐘
A Model for Predicting Stakeholder Reactions to Crisis10分鐘
Crises Are Rarely Rooted in Single, Spontaneous Causes5分鐘
Case Study: Stakeholder Reactions to an Operational Disruption at JetBlue10分鐘
The Proactive Development of Stakeholder Engagement Plans10分鐘
2 個練習
End of Module 3 Knowledge Validation30分鐘
End of Module 4 Knowledge Validation30分鐘
3

3

完成時間為 7 小時

Modules 5 & 6: Crisis Varieties, Responses, and the Unique Nature of the Crisis Environment

完成時間為 7 小時
14 個視頻 (總計 69 分鐘), 11 個閱讀材料, 9 個測驗
14 個視頻
Categorical Lists of Crisis Types3分鐘
Summarizing the Benefits of a Categorical List4分鐘
COVID-19 and Where it Might Appear on a Categorical List5分鐘
Incorporating Additional Dimensions into a Crisis Typology 4分鐘
Combining a Categorical List with Other Dimensions5分鐘
Crafting Your Own Typology8分鐘
Module 6 Introduction. The Crisis Environment Presents Unique Challenges for Leaders4分鐘
Observations and Lessons from the COVID-19 Pandemic6分鐘
Complex Systems Make Threat Identification Difficult5分鐘
The Need for Urgent Decision-Making with Limited Information6分鐘
The Demand for Effective Communication to Multiple Audiences3分鐘
The Importance of Acknowledging Individual Vulnerability5分鐘
Being a Crisis Leader Given the Unique Crisis Environment2分鐘
11 個閱讀材料
Nine Types of Business Crisis5分鐘
PwC’s Crisis Categories5分鐘
A PR Perspective on Crisis Categories5分鐘
Ten Categories of Political Risk5分鐘
Examples of Multi-Dimensional Typologies15分鐘
Module 5 Summary10分鐘
Crises are Typically the Result of Multiple Contributing Factors5分鐘
The Complexity of Your Business5分鐘
Urgency Versus the Tendency to Wait for the Facts5分鐘
Revisiting Stakeholder Perspectives and Value Propositions5分鐘
Leadership Forged In Crisis – Ultimately, We’re Humans Providing Leadership10分鐘
1 個練習
End of Module 6 Knowledge Validation30分鐘
4

4

完成時間為 10 小時

Modules 7 & 8: Crisis Leadership and Preparing for Future Crises

完成時間為 10 小時
17 個視頻 (總計 98 分鐘), 7 個閱讀材料, 12 個測驗
17 個視頻
Considerations for Acting on These Eight Roles5分鐘
The Eight Roles and Their Validity During the COVID-19 Pandemic8分鐘
Crisis Leadership Through a Be, Know, Do Lens8分鐘
Being a Crisis Leader6分鐘
Crisis Leaders Must Know: Vision, Values, and Guiding Principles6分鐘
What Crisis Leaders Must Do6分鐘
Leadership During Challenging Times5分鐘
Summarizing Crisis Leadership3分鐘
Module 8 Introduction. Preparing for the Next Crisis3分鐘
Airline Crisis Typologies in Action5分鐘
Frameworks and Checklists: Organizing Your Crisis Response3分鐘
Defining Roles and Responsibilities8分鐘
Developing Pro-Active Crisis Response Strategies5分鐘
Conducting a Tabletop Exercise as a Test of Readiness5分鐘
Module Summary: Preparing for the Next Crisis3分鐘
Course Conclusion6分鐘
7 個閱讀材料
Eight Roles Crisis Leaders Should Be Able to Assume10分鐘
What Stakeholders Need a Crisis Leader to Be10分鐘
What Stakeholders Need a Crisis Leader to Know10分鐘
Introduction to Three Examples20分鐘
Sample Crisis Management Checklists5分鐘
Tabletop Exercise to Explore Crisis Readiness10分鐘
Course Feedback5分鐘
1 個練習
End of Module 8 Knowledge Validation30分鐘

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