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英語(English)

字幕:英語(English), 阿拉伯語(Arabic)

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立即開始,按照自己的計劃學習。

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英語(English)

字幕:英語(English), 阿拉伯語(Arabic)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

First Ideas

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models

...
9 個視頻 (總計 25 分鐘), 4 個閱讀材料, 1 個測驗
9 個視頻
1.4 International Contexts1分鐘
1.5- Factors Driving Moves To Global Strategies2分鐘
1.6- Globalization and Internationalization1分鐘
1.7 Five Dimensions of Culture31
1.8 Hofstede's comparison of National Cultures8分鐘
1.10- Summary59
4 個閱讀材料
1.2- The Tasks of Managing10分鐘
1.5- Factors Driving Moves To Global Strategies10分鐘
1.8- Hofstede's Comparison of National Cultures10分鐘
1.9 - National Cultures10分鐘
2
完成時間為 5 小時

Analysing the External Environment

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels

...
5 個視頻 (總計 22 分鐘), 2 個閱讀材料, 3 個測驗
5 個視頻
2.3 SWOT Matrix ABC2分鐘
2.4 The Importance of Thorough Analysis1分鐘
2 個閱讀材料
PEST and PESTLE Analysis10分鐘
SWOT Analysis10分鐘
1 個練習
Quiz: PEST and PESTLE12分鐘
3
完成時間為 1 小時

Analysing the Immediate Competitive Environment

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses

...
4 個視頻 (總計 19 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
3.4 Reinforcing Key Elements2分鐘
3 個閱讀材料
Product Life Cycle Stages10分鐘
Boston Box Matrix10分鐘
Ansoff Matrix10分鐘
2 個練習
Quiz: Product Life Cycle12分鐘
Quiz: Boston Box Matrix12分鐘
4
完成時間為 3 小時

Analysing the Wider Competitive Environment

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage

...
5 個視頻 (總計 14 分鐘), 3 個閱讀材料, 2 個測驗
5 個視頻
4.7 Competitive Strategy2分鐘
4.11- Summary51
3 個閱讀材料
4.3 Porter's Five Forces10分鐘
4.4 Harvard Business Review | Porters Five Forces10分鐘
4.8 Reading- Porter's Five Forces10分鐘
1 個練習
4.9 Quiz20分鐘
4.7
25 個審閱Chevron Right

來自International Business Environment的熱門評論

創建者 SAJun 30th 2017

This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much

創建者 NLDec 23rd 2017

Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups

講師

Avatar

Dr Alan Parkinson

Deputy Director (Education), School of Management
UCL, University of London

關於 伦敦大学

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

關於 International Business Essentials 專項課程

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
International Business Essentials

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