The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
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酒店管理：分销、营收和需求管理 專項課程ESSEC商学院課程信息
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第 3 門課程（共 4 門）
完成時間大約為14 小時
英語（English）
字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將獲得的技能
- Revenue Management
- Forecasting
- Demand Management
- Asset Management
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
完成時間大約為14 小時
英語（English）
字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
ESSEC商学院
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Asset Management
After a short introduction and definition of asset management, this module will explore the relationship between what we call the "Asset management triangle" actors. We will then walk through the different milestones of a hotel project, from start to finish, from initial plan to exit.
完成時間為 3 小時
13 個視頻 （總計 64 分鐘）, 2 個閱讀材料, 4 個測驗
完成時間為 4 小時
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.
完成時間為 4 小時
11 個視頻 （總計 74 分鐘）, 1 個閱讀材料, 5 個測驗
完成時間為 3 小時
Online Marketing
Marketing is about making something known, desired and bought by the right public. While this hasn't changed, the means to achieve it has changed exponentially over the last two decades. As the customer searches for and finds your hotel, you will have to deal with the costs of distribution and how to sell through the most profitable channels to keep a healthy bottom line, while ensuring adequate visibility and top line.
完成時間為 3 小時
11 個視頻 （總計 58 分鐘）, 1 個閱讀材料, 4 個測驗
完成時間為 3 小時
Revenue Management
In this module, we will look at what problems Revenue Management was invented to help hotels and other similar business overcome. Then we will go through each of the critical six steps of the Revenue Management Cycle answering such questions along the way as: Where do I get the data I need from? What do I do with the data once I have it? How can I predict what is going to happen in the future? What kind of forecasting method can I use? What decisions do I need to make to get the most revenue and profit?
完成時間為 3 小時
14 個視頻 （總計 73 分鐘）, 1 個閱讀材料, 2 個測驗
審閱
來自需求管理：分解当今商业世界的孤岛的熱門評論
由 SC 提供2021年4月15日
Really functional course, and really interesting, but I don't like about the review of the peers, if I didn't receive for a lot time I can't finish the course and I can't go ahead...
由 CG 提供2016年2月14日
Felt a lot less like a commercial than those videos of the previous session. These presenters are much more conscious of how many hand gestures they use.\n\nThanks.
由 TH 提供2021年9月30日
Thank you for the excellent course. I've gained valued knowledge and improved my personal skills for this field. Thanks a lot. Wish you all the best.
由 RS 提供2021年3月10日
Well structured and presented. I especially appreciated the Forecasting models and the case studies.
關於 酒店管理：分销、营收和需求管理 專項課程
Market hospitality services, manage demand, and optimize revenue.
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