Berklee

Creativity And Entrepreneurship

This course is part of Music Business Specialization

Taught in English

Some content may not be translated

Panos Panay

Instructor: Panos Panay

18,184 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(327 reviews)

|

96%

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Discuss the importance of observation and the impact it has on your work as an entrepreneur

  • Discuss the importance of editing and be able to simply complex problems down to their core issues

  • Define what makes a strong brand and brainstorm ideas of how to establish your brand

  • Identify the various kinds of people you need to have in your network to help you succeed

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 quiz

Course

Gain insight into a topic and learn the fundamentals

4.7

(327 reviews)

|

96%

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Music Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

Welcome to the course! Here we will cover all the details about the course and what you'll need to know to get the most out of your experience.

What's included

1 video3 readings1 quiz

In this first lesson, we'll discuss what "entrepreneurship" actually means. We'll take a look at the process of innovation and identify common traits that all successful innovators have. We'll also discuss commonalities between musicians and entrepreneurs and why musicians are excellent entrepreneurs. Finally, we'll end the lesson by learning how to observe the world around you with an entrepreneurial mindset.

What's included

3 videos1 peer review1 discussion prompt

This week is all about falling in love with a problem, and NOT the solution. You'll work to identify a problem you'd like to solve and develop prototypes to solve that problem. We'll take a look at rapid prototyping as well as iterating on your prototype to develop the most effective and elegant solution possible.

What's included

5 videos1 reading1 peer review1 discussion prompt

This week, we'll discuss building a strong team and establishing a culture at your "start up." You'll work to identify the types of people you want on your team and why you need them. We'll also discuss how to develop not only your product, but the brand that stands for that product. Finally, we'll work on your presenting, selling, and marketing skills to help you establish the brand you envision.

What's included

5 videos1 peer review1 discussion prompt

This week, we'll discuss how to network and build relationships. We will also learn about dealing with a very common experience: failure.

What's included

4 videos2 readings1 peer review1 discussion prompt

Instructor

Instructor ratings
4.8 (65 ratings)
Panos Panay
Berklee
1 Course18,184 learners

Offered by

Berklee

Recommended if you're interested in Leadership and Management

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4.7

327 reviews

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MJ
5

Reviewed on Feb 10, 2022

DA
5

Reviewed on May 10, 2020

PP
4

Reviewed on May 18, 2020

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