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您將學到的內容有

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    Identify new ideas or opportunities for blockchain within your chosen industry

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    Explain how you will position your idea, including how your idea will create new value for your customers

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    Identify the business model decisions that would need to be made in order to assess the feasibility of your idea

  • Check

    Describe what would need to change in your organization's current way of operating in order to bring your idea to fruition

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為12 小時

建議:5 weeks of content, 2 hours per week ...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 5 小時

Industry Analysis

Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in various industries, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.

...
6 個視頻 (總計 25 分鐘), 5 個閱讀材料, 2 個測驗
6 個視頻
Instructor Introduction8分鐘
Blockchain Transformations for Every Industry2分鐘
Practitioner Perspective: Rob Carter, CIO at FedEx1分鐘
How to Use the Blockchain Case Commons4分鐘
Practitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA1分鐘
5 個閱讀材料
Industry Transformations10分鐘
Introduction to the Blockchain Case Commons10分鐘
Exploratory Market Research30分鐘
Conducting Preliminary Market Research30分鐘
How to Perform a Competitive Analysis30分鐘
1 個練習
Reflection: Exploratory Market Research5分鐘
2
完成時間為 4 小時

Opportunity Identification

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.

...
9 個視頻 (總計 22 分鐘), 6 個閱讀材料, 1 個測驗
9 個視頻
Rob Carter, CIO at FedEx1分鐘
Oleg Fomenko, Co-founder of Sweatcoin1分鐘
Ana Trbovich, Co-founder and COO at Grid Singularity1分鐘
Yaniv Neu-Ner, Founder at Counter1分鐘
Will Harborne, Director of Operations at Ethfinex1分鐘
Siddharth Singhal, APAC Business Development & Strategic Relations at R31分鐘
Practitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX49
How to Use a Decision Matrix4分鐘
6 個閱讀材料
Problems That Blockchain Can and Cannot Solve20分鐘
How To Write a Good Problem Statement10分鐘
Blockchain Opportunity Brainstorm30分鐘
Problem Solving With Blockchain15分鐘
Decision Matrix10分鐘
Statement of Benefit10分鐘
3
完成時間為 3 小時

Positioning

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

...
2 個視頻 (總計 3 分鐘), 2 個閱讀材料, 1 個測驗
2 個視頻
Practitioner Perspective: Rolf Hoefer, Keyless Technologies1分鐘
2 個閱讀材料
Positioning Your Idea30分鐘
Strategic Positioning of Your Organization30分鐘
4
完成時間為 3 小時

Execution

An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.

...
2 個視頻 (總計 5 分鐘), 2 個閱讀材料, 1 個測驗
2 個視頻
Practitioner Perspective: Ana Trbovich, Co-founder and COO at Grid Singularity54
2 個閱讀材料
Designing Your Business Model30分鐘
Operational Considerations10分鐘

講師

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Don Tapscott

Adjunct Professor

關於 INSEAD

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. INSEAD’s multi-campus format and unmatched diversity deliver a truly global educational experience. Its 154 renowned faculty members inspire students through degree and PhD programmes, while every year more than 11,000 executives participate in its Executive Education programmes, both on campus and online. ...

關於 Blockchain Revolution for the Enterprise 專項課程

Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand. This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value. The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from the Ethereum Foundation, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem. Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry....
Blockchain Revolution for the Enterprise

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