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In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
學生職業成果
50%
完成此 專項課程 後開始了新的職業。
21%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為4 個月
建議 3 小時/週
英語(English)
字幕:英語(English), 羅馬尼亞語
學生職業成果
50%
完成此 專項課程 後開始了新的職業。
21%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為4 個月
建議 3 小時/週
英語(English)
字幕:英語(English), 羅馬尼亞語

此專項課程包含 4 門課程

課程1

課程 1

Cost and Economics in Pricing Strategy

4.8
493 個評分
108 條評論
課程2

課程 2

Customer Value in Pricing Strategy

4.8
258 個評分
46 條評論
課程3

課程 3

Market and Competition in Pricing Strategy

4.8
180 個評分
20 條評論
課程4

課程 4

Pricing Strategy in Practice

4.7
128 個評分
18 條評論

提供方

弗吉尼亚大学 徽標

弗吉尼亚大学

波士顿咨询公司 徽標

波士顿咨询公司

其中一位行業合作夥伴的徽標

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  • Our target learners have an interest in business and marketing. With an undergraduate or graduate degree, they are looking to advance in their career or deliver more value in their current role and might someday pursue an advanced business degree. They take initiative and are proactive in developing new skills and competencies to achieve career objectives, develop professionally and expand their knowledge bases.

  • Each course in the Specialization is organized into four weeks of content and assignments. You may take the four courses sequentially over the course of four months, or may take courses simultaneously to complete more quickly.

  • University credit is not available for Specialization completion; however, you will get a certificate from Coursera that is widely recognized by employers and documents your achievement.

  • After completing this Specialization, you will be able to employ five economic techniques to improve price realization; improve price realization by applying knowledge of customer segments, willingness to pay, and how customers make purchasing decisions; analyze market prices, market share, and industry dynamics to set optimal price points; and recommend a profit-maximizing price considering economic, customer-value, and competitive market forces.

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