關於此 專項課程

100% 在線課程

立即開始,按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

中級

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

完成時間大約為3 個月

建議 4 小時/週

英語(English)

字幕:英語(English)

您將學到的內容有

  • Check

    Identify the types of intellectual property protection available under U.S. law

  • Check

    Evaluate your options for protecting your creative innovations with copyright law

  • Check

    Analyze and interpret a patent document for a competing product

  • Check

    Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy

您將獲得的技能

Brand ManagementStrategic ThinkingPlanningIntellectual PropertyBusiness Strategy

100% 在線課程

立即開始,按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

中級

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

完成時間大約為3 個月

建議 4 小時/週

英語(English)

字幕:英語(English)

專項課程 的運作方式

加入課程

Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。

實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。

獲得證書

在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

how it works

此專項課程包含 4 門課程

課程1

Introduction to Intellectual Property

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets....
課程2

Copyright Law

Copyright law is unique in the greater intellectual property regime, as it protects original expression that is fixed in a tangible medium and is the product of authorship. This course is designed for creative professionals — such as screenwriters, musicians, documentary filmmakers or artists — who want to understand the scope and limits of which works can enjoy U.S. copyright protection. The course will introduce students to the workings of copyright law through an examination of the system’s basic principles, rules, and institutions. Topics will include; the justifications for copyright law, copyrightable subject matter, authorship, the nature and scope of copyright’s exclusive rights, fair use, and remedies for infringement. We will also explore real-world examples of legal battles surrounding copyright law, from the recent litigation over Robin Thicke’s hit song “Blurred Lines” to more peculiar cases such as the infamous “monkey selfie” case. By understanding what copyright does and does not protect, producers of creative expression will be able to protect and maximize the commercial value of their works....
課程3

Trademark Law

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace. We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement....
課程4

专利法

In our modern technologically-based economy, the creation and enforcement of patent rights can make or break a business. With record numbers of patents being issued every year, the stakes for inventors (and, indeed, their lawyers) continue to rise, even as the patent law and its administration faces growing criticism. This course begins with an examination of the fundamental justifications for and creation of U.S. patent rights as well as the relationship between patent law and other “intellectual property” concepts. We will then delve into the details of the U.S. requirements for patentability, and explore the scope of patent rights, again considering how the policies expressed reflect the justifications for patent rights. Then we will look at an actual patent document and analyze the different pieces of an issued patent with a special focus on the importance of patent claims. Finally, we will explore strategies for dealing with patent infringement....

講師

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R. Polk Wagner

Professor of Law
Law School
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Shyam Balganesh

Professor of Law
Penn Law
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Cynthia Dahl

Practice Professor of Law
Penn Law

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

常見問題

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  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • Four weeks

  • No background knowledge necessary

  • Introduction to Intellectual Property should be taken first, the other course can be taken in any order.

  • No

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