专业人员所需的内容策略 專項課程

於 Jul 16 開始

专业人员所需的内容策略 專項課程

Create and implement engaging content。 Master communications strategies to make you and your enterprise stand out.

本專項課程介紹

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact.

製作方:

courses
5 courses

按照建議的順序或選擇您自己的順序。

projects
項目

旨在幫助您實踐和應用所學到的技能。

certificates
證書

在您的簡歷和領英中展示您的新技能。

課程
Beginner Specialization.
No prior experience required.
  1. 第 1 門課程

    Content Strategy for Professionals: Engaging Audiences

    課程學習時間
    4.5 hours of videos and peer review
    字幕
    English

    課程概述

    In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhan
  2. 第 2 門課程

    Content Strategy for Professionals: Managing Content

    課程學習時間
    1-3 hours/week
    字幕
    English

    課程概述

    In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how
  3. 第 3 門課程

    Content Strategy for Professionals: Expanding Your Content’s Reach

    計劃開課班次:Jul 23
    課程學習時間
    1-3 hours/week
    字幕
    English

    課程概述

    In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social net
  4. 第 4 門課程

    Content Strategy for Professionals: Ensuring Your Content's Impact

    計劃開課班次:Jul 23
    課程學習時間
    1-3 hours/week
    字幕
    English

    課程概述

    In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into s
  5. 第 5 門課程

    Content Strategy for Professionals: Capstone Project

    當前班次:Jul 16
    課程學習時間
    4 weeks of study, 3-4 hours/week
    字幕
    English, Arabic

    畢業項目介紹

    The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understan

製作方

  • Northwestern University

    Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications is training a new generation of multimedia journalists and integrated marketing communications professionals who are helping to shape an evolving media landscape.

    Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Candy Lee

    Candy Lee

    Professor

FAQs