關於此 專項課程

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Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
學生職業成果
67%
完成此 專項課程 後開始了新的職業。
29%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為4 個月
建議 1 小時/週
英語(English)
學生職業成果
67%
完成此 專項課程 後開始了新的職業。
29%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為4 個月
建議 1 小時/週
英語(English)

此專項課程包含 5 門課程

課程1

課程 1

Content Strategy for Professionals: Engaging Audiences

4.6
496 個評分
123 條評論
課程2

課程 2

Content Strategy for Professionals: Managing Content

4.6
267 個評分
40 條評論
課程3

課程 3

Content Strategy for Professionals: Expanding Your Content’s Reach

4.4
165 個評分
23 條評論
課程4

課程 4

Content Strategy for Professionals: Ensuring Your Content's Impact

4.6
145 個評分
24 條評論

提供方

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西北大学

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