關於此 專項課程

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Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
學生職業成果
67%
完成此 專項課程 後開始了新的職業。
29%
加薪或升職。

100% 在線課程

立即開始,按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

初級

完成時間大約為3 個月

建議 4 小時/週

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 德語(German)
學生職業成果
67%
完成此 專項課程 後開始了新的職業。
29%
加薪或升職。

100% 在線課程

立即開始,按照自己的計劃學習。

靈活的計劃

設置並保持靈活的截止日期。

初級

完成時間大約為3 個月

建議 4 小時/週

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 德語(German)

專項課程的運作方式

加入課程

Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。

實踐項目

每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。

獲得證書

在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

how it works

此專項課程包含 5 門課程

課程1

課程 1

Content Strategy for Professionals: Engaging Audiences

4.5
412 個評分
97 條評論
課程2

課程 2

Content Strategy for Professionals: Managing Content

4.6
226 個評分
30 條評論
課程3

課程 3

Content Strategy for Professionals: Expanding Your Content’s Reach

4.4
149 個評分
17 條評論
課程4

課程 4

Content Strategy for Professionals: Ensuring Your Content's Impact

4.6
131 個評分
21 條評論

提供方

西北大学 徽標

西北大学

審閱

來自专业人员所需的内容策略的熱門評論

常見問題

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分,但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • The four main MOOCs each last three weeks. Because Capstones are only offered 3-4 times a year, the Capstone Project course will last for four weeks to allow participants extra time to plan and submit their projects.

  • It is for professionals at all levels of an organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.

  • You are not required to take the courses in order, but it is recommended as subsequent topics will build on one another. All four courses must be completed before enrolling in the Capstone.

  • Yes, a Course Certificate earned before February 2016 for Engaging Audiences for your Organization counts as course credit for Engaging Audiences for your Organization and Managing Content. A Course Certificate earned before February 2016 for Expanding your Content’s Impact and Reach counts as course credit for Expanding your Content’s Impact and Reach and Ensuring Your Content’s Impact.

  • Yes, if you pre-paid for the entire Specialization, you’ll continue to have access to the entire Specialization for one year after your payment date. If you were paying course by course, then you will keep your Course Certificates from previous payments. You will need to purchase courses you have not yet paid for but are still interested in pursuing.

  • A voucher for Engaging Audiences for your Organization can be redeemed for both Engaging Audiences for your Organization and Managing Content. A voucher for Expanding your Content’s Impact and Reach can be redeemed for both Expanding your Content’s Impact and Reach and Ensuring Your Content’s Impact.

還有其他問題嗎?請訪問 學生幫助中心