Create Customer Personas in Canva

提供方
Coursera Project Network
在此免費指導項目中,您將:

Identify priorities for the customer and list goals and motivations for purchasing behaviors

Determine customer persona pain points and create "bite size" picture of the customer persona

在面試中展現此實踐經驗

Clock2 hours
Beginner面向初學者
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

By the end of this project you will have created a template for creating customer personas in Canva. After reviewing the Canva toolbar you'll create a customer persona template. Based on CRM data, social media information, and purchasing pattern information, customer personas will facilitate understanding of the ideal customer for your organization. They can then be leveraged to create effective marketing strategies and plans. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必備條件

A business background or sales background will benefit from this project

您要培養的技能

  • Product Knowledge
  • Research
  • information gathering

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Create a Free Canva Account

  2. Review the Canva Toolbar

  3. Choose Visual Representations for the Persona

  4. Identify Customer Priorities

  5. Determine Pain Points and Finalize the Customer Persona Visual

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題

常見問題

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