Best Practices for Marketing with Facebook Messenger

提供方
Coursera Project Network
在此免費指導項目中,您將:

Set up a Facebook Page and Messenger Account.

Develop an understanding of the benefits of Facebook Messenger for Marketing Purposes.

Learn Best Practices of Marketing Communications with Facebook Messenger.

在面試中展現此實踐經驗

Clock2 hours
Beginner面向初學者
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必備條件

No background necessary.

您要培養的技能

  • Marketing
  • Business Strategy
  • Communications Best Practices

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Understand the benefits of Facebook Messenger and set up your Facebook Business Page and Messenger accounts.

  2. Develop a list of Facebook Page followers.

  3. Develop a list of Frequently Asked Questions in Messenger for our customers and prospects.

  4. Utilize one-on-one engagement to enhance the overall customer experience.

  5. Utilize Messenger to drive event traffic and formulate Messenger communications strategies.

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

常見問題

常見問題

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