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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,602 個評分
2,318 條評論


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


2251 - 消费者分析 的 2266 個評論(共 2,266 個)

創建者 Deborah H


Talking heads - did not take advantage of the software to provide an engaging or challenging course. No depth to the material

創建者 Sheryar P


The Capstone project has been getting delayed since Jan

Dont expect yourself to complete the specialization

創建者 Chieh Y


Very disappointed!

This course does not provide sufficient explanation and the materials are very basic.

創建者 Ahmad F


Very basic, no quantitative analysis, use of graphs or case studies. very poor course.

創建者 sayaka t


Lecture quality hugely varies depending on lectures. P.Feder is not recommended.

創建者 Johann Q


Boring lectures. No practice problems, no cases, no projects, no scenarios.

創建者 David K


Very basic course more appropriate for a high school level

創建者 Rios A


I don t like this course. Really not helpful and empty

創建者 Anchit R


The terminology is a bit difficult to understand

創建者 Vanessa A


Too vague and general. Not worth the money.

創建者 Atanu R


Other than Mr. Raghu, this course is trash

創建者 hassan m


the accent gets on my nerve

創建者 Ellen O


unrelated to my job

創建者 Manikandan R


Content is mediocre

創建者 Harish M



創建者 Tony


Too simple