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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,984 個評分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.



Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


526 - 消费者分析 的 550 個評論(共 2,354 個)

創建者 Carlos M


I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.

創建者 Michael F


Great course - the professors work through it at a good pace and clearly have a strong understanding of the material.

創建者 Nicolás G


Exelente programa muy bueno el contenido y ayudo mucho a saber de muchas cosas sobre el análisis de los consumidores

創建者 Thiago Z S


A very good course,with great professors and nice examples to help understand the things we learn during the course.

創建者 Navin


Best Basic level course if one wants to understand how marketing is done using the current data analytics practices.

創建者 Raden A F S


Kinda hard in week 3. Need to give more explanation about how customers is categorically valuable based on their CLV

創建者 Alejandro O


Excellent Course, the tools and topic showed here gives a good perspective on how to start analysis on you own custo

創建者 Mohamed A


I liked how the course is arranged, the information concentration, vivid examples and real life examples. Well done.

創建者 Parikshit S


Excellent course for giving an idea how customer analytics is being used. Some hands on practice would have helped.

創建者 Anish G


It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.

創建者 Miteshkumar P


Great course and perspective to utilize analytics for customers.

Some more models and example would have have helped.

創建者 akkash k


I got to know the customer level analysis. And how organization starting to predict customer level from store level.

創建者 Funmi A


Interesting insights for every business owner or marketing executive. Use the data you have to optimize your sales!

創建者 Rubina G


Everyone in any business needs to do this course. It shines a light on how deeply data can affect business success.

創建者 Zi Y


Learned a lot. Great fundamental course for students who wanna know marketing and customer analytics or strategies.

創建者 Ngan D


It is such a amazing course that i've join. The information is really detailed and clear to understand. I love it!

創建者 Amit K D


It's too much important of management student as well as business men.This very important course and very helpful.

創建者 Deepak D


Thank you Coursera and Wharton Online for provide such amazing Course and Content for learning Business Analytics.

創建者 Rajkumar K


Excellent faculty and lectures and very lucidly explained concepts with notes and further reading on the subject.

創建者 Onkabetse N


The course is inspirational and insightful. I recommend it to anyone who wants to learn about customer analytics.

創建者 Miki M


Great course to a beginner-level learner who is interested in marketing, customer analysis, and basic statistics.

創建者 Vivek Y


Extremely in-depth analysis of topics - helps in better understanding of hidden concepts behind customer behavior

創建者 Nelson G


Amazing! One of the best courses in Coursera. Indeed, analytics is the future of Business specifically Marketing!

創建者 Akanksha M


Very practical and good way of teaching terms and analytical references. I was intrigued right from the starting.

創建者 Nguyen N T


Highly recommended to those are busy and want to learn new great thing on Business Analytics, Customer Analytics!