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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,992 個評分

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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501 - 消费者分析 的 525 個評論(共 2,355 個)

創建者 Fatin F Z

2016年8月8日

Great insights and flow of information are taught in a manner that is easily understood by executive to C-level personnels.

創建者 Maria E G

2015年12月10日

Customer Analytics is a great course really well presented by Wharton teachers. All terms really well explained. Thank you.

創建者 Sai C N

2020年8月12日

This course is very useful and I have learnt about Descriptive analytics, Predictive analytics and Prescriptive analytics.

創建者 Mohammad A

2019年12月6日

Excellent course about business & customer analytics especially for beginners, instructors were very good and professional

創建者 Tejas R D

2015年11月24日

Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.

創建者 Solomon C

2022年5月6日

It was enlightening and the lecturers took the time to emphasise concepts with several examples till they are understood.

創建者 Karthi M

2020年5月26日

one of the best courses in coursera to learn about customer analytics.It really fulfilled my expectations about learning.

創建者 Graham Y

2020年4月30日

Enjoyed it comprehensive and well presented very tough tests at the end but really enjoyable and extremely well presented

創建者 luca m

2020年3月28日

i really enjoyed the course. Profesors are very clear, and there are exciting examples and tools to manage marketing data

創建者 Carlos E

2019年10月7日

The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.

創建者 Karim V

2017年6月23日

Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.

創建者 Varun s

2017年4月23日

Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...

創建者 MaYaNk K L

2022年7月12日

Concepts taken under the course will definitely underg change the thinking prospective of sales and marketing personals

創建者 Fai C

2017年5月26日

It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!

創建者 Hrushikesh

2016年3月1日

Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.

創建者 Ibironke D

2020年9月6日

I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.

創建者 Olakunle Y

2018年5月23日

Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.

創建者 Pan W

2017年10月17日

Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.

創建者 Samrat C

2020年6月8日

Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.

創建者 Jyoti P

2020年6月5日

This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.

創建者 shivani k

2020年5月26日

It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors

創建者 Adanfelio C R

2020年5月20日

Excelente material mucha riqueza en el descubrimiento de la informacion de los clientes desde diferentes perspectivas,

創建者 Daniel M

2018年7月21日

Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!

創建者 C P P

2019年7月19日

Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.

創建者 srinivas b

2017年10月25日

This is well developed course that gives insights into the customer behavior and buying patterns and life time value.