Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
創建者 Nikhita P•
it would help if all the topics came with additional information links or papers which might close the loop of information.
創建者 Kajol K•
I really liked this course. the structure of this course is good, specially while give practical examples of the companies.
創建者 Eric G•
Easy to understand and gives great insight. A bit low on applying the knowledge, but that comes in later courses I presume.
創建者 Fatin F Z•
Great insights and flow of information are taught in a manner that is easily understood by executive to C-level personnels.
創建者 Maria E G•
Customer Analytics is a great course really well presented by Wharton teachers. All terms really well explained. Thank you.
創建者 Sai C N•
This course is very useful and I have learnt about Descriptive analytics, Predictive analytics and Prescriptive analytics.
創建者 Mohammad A•
Excellent course about business & customer analytics especially for beginners, instructors were very good and professional
創建者 Tejas R D•
Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.
創建者 Karthi M•
one of the best courses in coursera to learn about customer analytics.It really fulfilled my expectations about learning.
創建者 Graham Y•
Enjoyed it comprehensive and well presented very tough tests at the end but really enjoyable and extremely well presented
創建者 luca m•
i really enjoyed the course. Profesors are very clear, and there are exciting examples and tools to manage marketing data
創建者 Carlos E•
The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.
創建者 Karim V•
Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.
創建者 Varun s•
Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...
創建者 Fai C•
It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!
Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.
創建者 Ibironke D•
I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.
創建者 Olakunle Y•
Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.
創建者 Pan W•
Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.
創建者 Samrat C•
Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.
創建者 Jyoti P•
This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.
創建者 shivani k•
It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors
創建者 Adanfelio C R•
Excelente material mucha riqueza en el descubrimiento de la informacion de los clientes desde diferentes perspectivas,
創建者 Daniel M•
Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!
創建者 C P P•
Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.