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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,675 個評分
2,330 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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ND
2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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451 - 消费者分析 的 475 個評論(共 2,280 個)

創建者 Dhaval S

2018年5月21日

Fablous course! must must for marketing students and the people who are entering into data sceince and having a marketing background

創建者 Rebekka G

2017年6月11日

This course have provided me with a lot of interesting and helpfull insight, and I will highly recommend everyone I know to take it.

創建者 Robert C

2021年8月8日

Great information, lectures, lecturers and course. I gained knowledge and concepts I could identify with and impliment immediately.

創建者 Kaustubh C D

2019年3月8日

This course really help me understand what customer analytics is. Gives good knowledge & future prediction for customer analytics.

創建者 SAURAV K

2020年9月26日

I really like the kind of information and knowledge that I gained and also the assignments were testing me on my application part.

創建者 jeetendra s p

2020年2月2日

I learnt many things from this course, its also improve my analytical skills. and thanks a lot to help and support me for cousera.

創建者 Roopa N

2020年5月13日

The course was really useful and helped me in understanding the actual impact if Marketing Analytics in the real world. Thank you

創建者 Sergio V M

2020年5月8日

Excellent, well designed for understanding the Customer Analytics, and many great examples of companies using Business Analytics.

創建者 Sai S M

2018年10月18日

Really insightful course on how a business leader can make use of Analytics and how to unleash the power of customer centric data

創建者 Peter A

2016年9月15日

A good overview of the most current best practices, technology and techniques in customer analysis and data analytics approaches.

創建者 Rohit

2016年9月28日

This is my first Course in Business Analytic . The course content is very Good and I enjoyed a lot and gained full satisfaction.

創建者 Nestor V

2015年12月7日

Definetly it is an excelent introductory course to concepts, fundamentals and appliations of Customer Analytics. I recommend it.

創建者 Rusudan K

2020年4月11日

Very helpful and educational course, especially the last lecture (Week %) which gave a detailed insight into real world models.

創建者 Mohammad A E M

2017年5月28日

This course was interesting and I find the contents very relevant to my work. However, the quiz are really difficult to pass :)

創建者 Bill W

2020年10月5日

Once again, another great class! This particular class gave me a much more concrete insight into how companies are marketing.

創建者 Sour

2020年11月1日

Amazing videos. They are really up-to-date with marketing techniques and models compared to my university in Montreal Canada.

創建者 afif m

2020年7月28日

The course is very clear and easy to be followed by people who did not have a base knowledge about business analytics like me

創建者 YIHANG

2020年5月23日

Great curriculum design and the professors are amazing. Lots of real business examples to help set the knowledge into context

創建者 Sai G S

2016年9月15日

Providing information about the important of the data & interpretation. Especially individual data tracking based on location

創建者 Piyush A

2016年6月6日

Great course with some really usable models provided. I think there should be more hand-on cases but definitely a great value

創建者 Gonzalo N

2020年6月23日

Great course to get to know how data can be used tu make your company better. All the lectures were really clear and simple.

創建者 Rudrarajsinh G

2020年4月19日

Great Insights into the analytics view on the customer data to predict better decisions for the benefit of the organization.

創建者 NAYAN C

2019年10月9日

Great course focusing on minute details. Very helpful for persons who love business analytics and see that as their careers.

創建者 Swinfield T H

2019年9月6日

I love the teaching and the way the course is designed. I do appreciate the video content. It makes it interesting to watch.

創建者 Farida A

2018年11月11日

Awesome course! Very insightful and I learned so much! The professors were also really great at explaining all the concepts!