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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,983 個評分

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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426 - 消费者分析 的 450 個評論(共 2,354 個)

創建者 Nicholas S

2020年6月21日

A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!

創建者 Franc

2020年5月21日

Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.

創建者 Jawdat A R

2015年12月14日

By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.

創建者 Srinivasan V

2018年8月2日

A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.

創建者 Maryia M

2016年3月8日

Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!

創建者 Jason M

2015年11月19日

This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.

創建者 Nicole K

2019年3月11日

I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.

創建者 Mudita B

2016年11月30日

Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.

Thank You!

創建者 Ulisan K

2021年2月6日

This was so helpful in giving me the information I needed for my career pivot. Great pace! Good instructors. Loved the learning experience!

創建者 Bilal F

2021年1月29日

Great course and and professors. Dr. Fader might just be the best tutor I came across during both my Bachelor and Master engineering years.

創建者 Shula A

2020年5月7日

Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!

創建者 Bre P

2019年12月27日

Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.

創建者 saransh

2019年2月2日

Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...

創建者 Prasanna P

2018年10月6日

I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.

創建者 Manas G

2018年7月15日

Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.

創建者 Helder R C V

2016年3月3日

Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.

創建者 Yuxing D

2020年9月2日

This course gives me a basic picture of what Business Analysis is, and the way that professors convey the knowledge is easy to understand.

創建者 Lea K A

2019年8月10日

I liked the course. It was very informative. I'd like to continue the next course, however, I will have to continue it at another time.

創建者 Kingsley B

2019年8月7日

Wonderful Course related to Marketing Analytics primarily focusing on Customer. Great Learning Experience and useful examples are shared.

創建者 Bobyraj T

2022年1月25日

After completing this I have got an overview how we can utilize the customer data available to take various strategic business decision.

創建者 Fahim C

2021年12月4日

This is an excellent course for anyone who is in the domain of Management and Computer Science. This course is a must have tool to have.

創建者 Kamala K

2020年12月29日

Overall the course is going to be very useful fot the job im gonna be applying. Really well done; made a dry subject really interesting.

創建者 Olasehinde A E

2020年7月9日

This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.

Thanks to Coursera!

創建者 Richard M

2020年5月24日

Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.

創建者 Katie

2018年6月15日

Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.