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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,983 個評分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!



This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


426 - 消费者分析 的 450 個評論(共 2,354 個)

創建者 Nicholas S


A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!

創建者 Franc


Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.

創建者 Jawdat A R


By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.

創建者 Srinivasan V


A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.

創建者 Maryia M


Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!

創建者 Jason M


This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.

創建者 Nicole K


I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.

創建者 Mudita B


Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.

Thank You!

創建者 Ulisan K


This was so helpful in giving me the information I needed for my career pivot. Great pace! Good instructors. Loved the learning experience!

創建者 Bilal F


Great course and and professors. Dr. Fader might just be the best tutor I came across during both my Bachelor and Master engineering years.

創建者 Shula A


Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!

創建者 Bre P


Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.

創建者 saransh


Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a applications...

創建者 Prasanna P


I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.

創建者 Manas G


Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.

創建者 Helder R C V


Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.

創建者 Yuxing D


This course gives me a basic picture of what Business Analysis is, and the way that professors convey the knowledge is easy to understand.

創建者 Lea K A


I liked the course. It was very informative. I'd like to continue the next course, however, I will have to continue it at another time.

創建者 Kingsley B


Wonderful Course related to Marketing Analytics primarily focusing on Customer. Great Learning Experience and useful examples are shared.

創建者 Bobyraj T


After completing this I have got an overview how we can utilize the customer data available to take various strategic business decision.

創建者 Fahim C


This is an excellent course for anyone who is in the domain of Management and Computer Science. This course is a must have tool to have.

創建者 Kamala K


Overall the course is going to be very useful fot the job im gonna be applying. Really well done; made a dry subject really interesting.

創建者 Olasehinde A E


This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.

Thanks to Coursera!

創建者 Richard M


Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.

創建者 Katie


Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.