Chevron Left
返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,666 個評分
2,328 條評論


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


426 - 消费者分析 的 450 個評論(共 2,277 個)

創建者 Kingsley B


Wonderful Course related to Marketing Analytics primarily focusing on Customer. Great Learning Experience and useful examples are shared.

創建者 Fahim C


This is an excellent course for anyone who is in the domain of Management and Computer Science. This course is a must have tool to have.

創建者 Kamala K


Overall the course is going to be very useful fot the job im gonna be applying. Really well done; made a dry subject really interesting.

創建者 Olasehinde A E


This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.

Thanks to Coursera!

創建者 Dr. R W M


Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.

創建者 Katie


Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.

創建者 Miral P


Well structured course. Very well explained. The course gives very good insight about how customer analytics is used in decision making.

創建者 Rajesh S


This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.


創建者 Shirley S


Great course! I found it very helpful even though I don't work in marketing. Great course if you are interested in business analytics.

創建者 Mayur B R


The presentations as well as the extra study material provided was extremely informative. I'm highly satisfied with the course content.

創建者 Joseph F


very interesting and I learned a lot in which I hope to use professionally. Thank you so much for the opportunity to take this course.

創建者 Asif G


This is an excellent course for understanding and appreciating the field of customer analytics through a plethora of real life examples

創建者 Ameya P


a very good course to know and have a better understanding about customer analytics with clear and simple language with impact examples



This course was best as they have given a real life examples to understand the concept. And many company names are got to know. Thanks.

創建者 Hanumantha P


I enjoyed the course. it really helped me in understanding how to extract customer information and design customer specific sales data.

創建者 Diogo D S L


Great Lecturers with real life experience in the matter. Their input is valuable and background in the subject undoubted. Recommended!

創建者 Thu D


This is such a mind-blowing course that closely aligns with my interest in the interdisciplinary of analytics and customer behaviors.



Amazing course material and teaching by the professors. Learnt a lot of new things and the course provided a lot of food for thought.

創建者 German R M S


Excellente curso, temas de los que conocía menos del 1% y aquí aprendes suficnete para considerarte al día y con conocimiento medio.

創建者 Michael H


This was a great introduction to customer analytics and a real eye-opener as to just how powerful these techniques are proving to be.

創建者 Karun D


Nice built up for offline advertising professionals to jump straight to customer analytics giving a well taught digital introduction.

創建者 Anastasija R


I love this course. This course provided an overview of the field of analytics and I learned how to make informed business decisions.

創建者 Md A A


I found it mind propelling. It shapes how I used to think about this and how we should think about Dat and marketing in the future.

創建者 Vijaya L K


Really good introduction to how Customer analytics can drive business decisions.

Great examples and explanations by the instructors.

創建者 Dhaval S


Fablous course! must must for marketing students and the people who are entering into data sceince and having a marketing background