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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,524 個評分
2,303 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

MA
2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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326 - 消费者分析 的 350 個評論(共 2,253 個)

創建者 Aparna M

2016年3月21日

This has been a great course and I would highly recommend it to others. The course allows us to understand Customer Analytics as a beginner and it builds our knowl

創建者 Muhammad E

2017年10月30日

A great course that provides learners with an insight of what firms are doing today to maximize their profit. Great instructors, enjoyable experience, I loved it.

創建者 Muhammad M M

2016年11月2日

Great insights for someone who isn't well versed in these fields of data collection. Also sums up customer data analysis well in a short while. Great instructors!

創建者 HONEY S

2019年12月3日

It was an enlightening course for me which has opened my eyes to much greater realities in the field of marketing analytics. a must for a marketing professional.

創建者 Trisha D

2020年6月23日

I would anyday recommend this course to anybody interested in marketing sciences and analytics. This has been so far the most insightful and interesting course.

創建者 Deepak S

2016年11月23日

it is very insightful to learn about descriptive, predictive and prescriptive analytics. It helped me bridge the knowledge gaps in customer marketing analytics.

創建者 Kavya J

2020年4月8日

The course was informative and well taught. It covered major elements and gave a good overview of analytics involved in customer management to increase profit.

創建者 Advik A S

2020年3月21日

A course which helped a person with no analytics experience like me understand what customer analytics exactly is. It was a great course with great curriculum.

創建者 Milind S

2019年9月14日

It was a great experience learning the course since it was application-based. The professors were both witty and work-oriented which kept the interest running.

創建者 yujie c

2017年12月13日

this course is very interesting and useful to the beginner who has no background. Highly recommend to people with Engineer background and you will learn a lot!

創建者 vijay k s

2019年3月29日

the couse gave me really great insights regarding market research and customer analytics. the application part of the course was the most fullfilling content.

創建者 Miranda R R

2018年9月10日

It would be nice to have another course with more technical analysis tools and exercises from real life where you had to do some analysis to submit an answer.

創建者 Hrishikesh D

2017年10月25日

I recommend this course highly, material given is engaging and challenging. More additional readings will definitely benefit folks who are taking this course.

創建者 Faustina K

2020年5月4日

Thank you very much for all the insightful information. I will definitely be able to apply my newly learned skills to improving the marketing of my business.

創建者 Arash S N

2020年4月9日

As an engineer in a sales executive role, I throughly enjoyed the course having no data mining expertise. Every business executive should take these courses.

創建者 Dianne L S

2020年1月5日

I thoroughly enjoyed this course. It was very informative and gave me key insight on how the proper collection of data can be used to optimize your business.

創建者 Syeda H

2016年10月16日

Awesome course!!! I was introduced, to so many different concepts that I had no prior knowledge of, now I can look at many things now with a new perspective.

創建者 Ravishankar S

2021年10月12日

I received bulk information on customer analytics. All parts where interesting. But in case study, the use of data by different companies where mind blowing

創建者 PANKAJ J G

2019年9月30日

It is very use full course for customer data Analyse and set out product and make good margin at future prediction for our business how to grow our business

創建者 ayush t

2018年12月13日

This course was beyond my expectations . The content was bang on and the types of examples used for analyzing customer service were up to date and relevant

創建者 Daniel D R d F

2019年11月17日

Great course! Very interesting course content opens the perspective for many counterintuitive situations where data may be used to solve corporate problems

創建者 Saurabh K S

2019年8月21日

This course is really good. Topics are related to this course are really well explained.It would be better if we have some practical related to this field.

創建者 Olumayowa G

2017年7月7日

It's a fantastic, eye opening course. I learned a lot in the space of just 5 weeks. Thanks to the Wharton School of Business for the wonderful opportunity.

創建者 Alejandro L

2017年5月19日

The course has an interesting rhythm from the first week. I think it's a good place to start understanding the data and tools needed for customer analysis.

創建者 Craig Z

2019年8月2日

Excellent overview to get you the basics of customer analytics. Does not cover the mathematics or formulas for the models. Very good to get your feet wet.