This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
創建者 Tara P•
Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.
創建者 Liam Y•
I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.
創建者 Francisco E B•
Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.
創建者 Aderonke D•
This course is very exceptional, the facilitators sure know their onions and it was delivered. I have been exposed to great skills that will help me in my future endeavors.
創建者 Rana S G•
This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.
創建者 Adedolapo O O•
This is indeed expository and would definitely help refine my work especially in providing recommendations and feedback to our marketing, sales and management. Thank you!
創建者 Wenqi O•
Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.
創建者 Brent A•
Really good course to start with.
Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.
創建者 Yuzheng A•
I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.
創建者 Muhammad H•
I took a a course "Analytical approach to marketing decisions at my university and the instructor recommended this course. One of the best courses I have taken so far.
創建者 Jordan D•
Great course. One thing I love and value are challenges. The quizzes are very challenging and really make you re-watch videos/ re-read the handouts. Very useful course.
Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.
創建者 vivek g•
this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.
創建者 Manuj B•
This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures
創建者 Lizbett P E G•
Excelente curso! Te da la oportunidad de aprender sin necesidad de que ésta sea la rama de tu experiencia. Lo recomiendo para profesionales de todas las especialidades
創建者 Nikita B•
The course is well structured and the professors explain through real-world and real-time examples which makes it better to understand. Enjoyed studying this course.
Superior quality content and professors (as expected from Wharton).
There are some questions which I have failed to crack and would love to have someone address them.
創建者 Juan d D A H•
Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.
創建者 LUIS H B•
Excellent instructor and material provided to support the Course.
Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.
創建者 Bhaskar R•
Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.
創建者 nirali m•
It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.
Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendía perfectamente.
Learned a lot about the practice done by top companies which have access to various data about customer purchase behaviour, how they collect it and how they use it.
創建者 Anjaney L•
very good course. Though I expected a bit more technical information from it such as how the data is forecasted and more about the predictive models and its types
創建者 Saurabh S•
I was felt really honored by doing this course under the Wharton University. The study material were really good and quiz were brain storming. Thank you very much.