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返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,524 個評分
2,303 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

MA
2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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301 - 消费者分析 的 325 個評論(共 2,253 個)

創建者 Tara P

2019年11月21日

Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.

創建者 Liam Y

2017年12月24日

I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.

創建者 Francisco E B

2016年10月10日

Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.

創建者 Aderonke D

2020年10月8日

This course is very exceptional, the facilitators sure know their onions and it was delivered. I have been exposed to great skills that will help me in my future endeavors.

創建者 Rana S G

2016年7月1日

This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.

創建者 Adedolapo O O

2021年10月14日

This is indeed expository and would definitely help refine my work especially in providing recommendations and feedback to our marketing, sales and management. Thank you!

創建者 Wenqi O

2018年12月18日

Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.

創建者 Brent A

2018年8月3日

Really good course to start with.

Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.

創建者 Yuzheng A

2017年7月17日

I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.

創建者 Muhammad H

2020年4月30日

I took a a course "Analytical approach to marketing decisions at my university and the instructor recommended this course. One of the best courses I have taken so far.

創建者 Jordan D

2020年4月2日

Great course. One thing I love and value are challenges. The quizzes are very challenging and really make you re-watch videos/ re-read the handouts. Very useful course.

創建者 vishu

2019年8月17日

Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.

創建者 vivek g

2018年9月11日

this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.

創建者 Manuj B

2018年8月29日

This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures

創建者 Lizbett P E G

2021年9月6日

Excelente curso! Te da la oportunidad de aprender sin necesidad de que ésta sea la rama de tu experiencia. Lo recomiendo para profesionales de todas las especialidades

創建者 Nikita B

2021年7月4日

​The course is well structured and the professors explain through real-world and real-time examples which makes it better to understand. Enjoyed studying this course.

創建者 Jyothsna

2020年9月17日

Superior quality content and professors (as expected from Wharton).

There are some questions which I have failed to crack and would love to have someone address them.

創建者 Juan d D A H

2019年10月1日

Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.

創建者 LUIS H B

2016年5月15日

Excellent instructor and material provided to support the Course.

Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.

創建者 Bhaskar R

2020年4月4日

Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.

創建者 nirali m

2020年8月29日

It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.

創建者 Elena

2020年4月13日

Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendía perfectamente.

創建者 vipul

2020年3月20日

Learned a lot about the practice done by top companies which have access to various data about customer purchase behaviour, how they collect it and how they use it.

創建者 Anjaney L

2020年6月2日

very good course. Though I expected a bit more technical information from it such as how the data is forecasted and more about the predictive models and its types

創建者 Saurabh S

2016年8月21日

I was felt really honored by doing this course under the Wharton University. The study material were really good and quiz were brain storming. Thank you very much.